For years IBM.com faced its own Kobayashi Maru — how to make it easy for customers to find support for its mammoth portfolio of products and services.

To the amazement of pundits, customers, and casual users alike, IBM.com’s support site aced the test in 2010 – and achieved an online support ideal.

But the IBM.com support team isn’t resting on its laurels. Welcome to the new and improved IBM Support Portal.

Contrary to conventional wisdom that Dell.com is the perpetual king of the support hill, IBM.com has actually bumped it out of that top slot for the past two years.

How? Both sites have plenty of support features & capabilities — but the IBM.com support portal is easier to use.

Recently, IBM make some nips and tucks to its best in class portal that will make sure it holds onto the support portal crown. Here’s a quick tour.

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Category: Case Study & Video

Class: Best Practice

Websites Profiled: IBM.com

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More features: Quick (2 minute) video tour of the IBM.com Support site’s product selection process

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