It goes without saying that we couldn’t expand our scope of research into new industries without including the Merchandisers sector. Deciding which sites to include on the new Usability Index roster, however, was no easy task.
There’s Such an Embarrassment of Riches…
This is especially true given that nearly every merchandiser on the planet has a website — and that some solely conduct business online. Thus, we had a plethora of options to choose from across an extraordinary array of industry sectors.
That We Were Spoiled for Choice…
Needless to say, it took some time to whittle down the choices. First, the team conducted extensive research to identify the most common segments within the Merchandisers industry and to determine the leaders in each group. Once we narrowed that selection to a reasonable number, our analysts did some preliminary evaluations to see how those sites performed before compiling a final list.
But Reached a Decision
At the end of the day, we selected 32 sites across four segments to add to the Usability Index roster. This includes thirteen Specialty Retailers, seven General Retailers, and six websites each in the Apparel and Internet Retailers sectors. Of course, we’ve included the usual suspects, but we also added what is likely to be some unexpected players to the mix. In particular, these sites include:
Still, the Outcome is Uncertain
Currently, the evaluation team is conducting their inaugural review of these sites so we can rank and rate each one based on Usability by Category and Dimension and so we can determine the winner overall. Naturally, a good number of folks around the office expect the Grand Poobah of Internet retailing — Amazon.com — to emerge victorious, but that remains to be seen until all the data is gathered and the final calculations are done.
And if Amazon.com doesn’t win, which site will be the leader of the pack? Will it be Walmart.com, eBay.com, or another merchandising powerhouse? Or will it be one of the unexpected players we’ve added to the mix? Stay tuned to find out…
We’ll be publishing overall Merchandisers results then results for the Specialty Retailers, General Retailers, Apparel Retailers, and Internet Retailing sectors.
About the siteIQ Usability Index
siteIQ evaluated the 32 Merchansider Websites listed on the 2020 siteIQ Usability Index. These Websites are categorized into four industry-specific segments including:
- Specialty Retailers (AutoZone.com, BedBathandBeyond.com, BestBuy.com, DicksSportingGoods.com, DollarTree.com, GameStop.com, HomeDepot.com, Lowes.com, OfficeDepot.com, OReillyAuto.com, Shop.AdvanceAutoParts.com, TractorSupply.com, Ulta.com)
- General Merchandisers (Costco.com, Dillards.com, JCPenney.com, Kohls.com, Sears.com, Target.com, Walmart.com)
- Apparel (Burlington.com, FootLocker.com, Gap.com, Macys.com, RossStores.com, Shop.Nordstrom.com, TJMaxx.TJX.com)
- Internet Retailing (Amazon.com, eBay.com, Etsy.com, Overstock.com, Poshmark.com, Shopping.Google.com)
These in-depth evaluations were conducted using the 2020 edition of the siteIQ Usability Index Best Practices Benchmark, which tracks results in 11 sub-categories and 16 Usability Dimensions.
The 2020 evaluations were performed during the first quarter of 2020.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ Usability Index Websites – Finance Industry