The primary objectives of Networking websites are clear: To market the parent company’s products to visitors and to encourage those visitors to engage with company representatives so they may be converted to customers.
To be truly effective, however, each site must do so using efficient design structures and practical page templates that easily guide user experiences and readily deliver content and information from the user’s perspective.
siteIQ Usability Index evaluations assess how well four prominent Networking sites – Cisco.com, Juniper.net, PaloAltoNetworks.com, and Riverbed.com — achieve their objectives by measuring website usability and effectiveness from the visitor’s point of view. These evaluations are conducted using the Networking version of the new siteIQ Best Practices Usability Benchmark, which includes 390 questions across five major categories and 17 distinct sub-categories.
These questions measure the overall practicality, versatility, and convenience of any given website. A second review recategorizes the 390 questions into 16 unique Usability Dimensions that illustrate how sufficiently each website allows users to achieve common tasks, objectives, and goals.
The results of these evaluations allow the team to rank and rate each site based on category — and sub-category — scores and to determine the winner overall. This case study announces key findings for the Networking industry segment based on Website Usability and Website Usability by Dimension scores.
While there is no doubt that each of the four Networking sites tracked on the siteIQ Usability Index is designed to achieve the same primary objectives, each one accomplishes these tasks with varying degrees of success.
It doesn’t take much more than a quick glance at Overall Website Usability scoring to realize that one site — Cisco.com — is leagues ahead of the competition when it comes to providing an effective experience on the whole. What’s more, Cisco.com handily beats its Networking brethren in nearly every sub-category and every single Usability Dimension.
Of course, Cisco.com’s dominance is nothing new. Historically the site led our eBusiness Index rankings by notable margins thanks in large part to its sheer size, which no other site could match. Now that Usability is the sole focus of our Index evaluations, however, Cisco.com’s competitors need only match its ease of use to become a contender for the leadership position.
Unfortunately, only time will tell if any of the teams that manage the remaining sites in this segment will make the improvements necessary for their site to overthrow Cisco.com.
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About the siteIQ Usability Index
siteIQ evaluated the twenty-five Tech Websites listed on the 2020 siteIQ Usability Index. These Websites are categorized into five industry-specific segments including:
- Software (Adobe.com, Citrix.com, IBM.com, Microsoft.com, Oracle.com, SAP.com, Symantec.com)
- Systems (CDW.com, Dell.com, HPE.com, Huawei Enterprise, IBM.com, Intel.com, Lenovo.com)
- Networking (Cisco.com, Juniper.net, PaloAltoNetworks.com, Riverbed.com)
- Cloud (AWS.com, Google Cloud, Salesforce.com, VMWare.com)
- Consumer (Apple.com, Dell.com, HP.com, Lenovo.com, LG.com, Samsung.com)
These in-depth evaluations were conducted using the 2020 edition of the siteIQ Usability Index Best Practices Benchmark, which tracks results in 18 sub-categories and 16 Usability Dimensions.
The 2020 evaluations were performed during the first quarter of 2020.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ Usability Index Websites – Tech Industry