For more than a decade, siteIQ has sponsored the siteIQ eBusiness Index, an ongoing study that benchmarks the performance of leading websites across the IT industry. Each year, our analysts audit and evaluate 20 or more prominent sites on the IT web to assess how well they market and sell their products and provide pre- and post-purchase support for their varied audiences. The overall results of these evaluations are posted to our website, siteIQ.net, and detailed Website Content, Usability, and Performance results are available to our siteIQ Library subscribers.
As announced earlier this year, however, the siteIQ eBusiness Index will be converted to the siteIQ Usability Index beginning with our 2020 evaluations. Consequently, our 2019 audits mark the end of an era — and will be the last time Website Content and Website Performance are assessed.
This summary announces the Navigation & Architecture rankings and ratings based on Website Performance, Total Website Content, and Overall Usability scores awarded during our final 2019 eBusiness Index evaluations.
On the one hand, the results of our 2019 Navigation & Architecture evaluations seem to substantiate the adage: Slow and steady wins the race. This is illustrated by the fact that SAP.com finally claims victory based on Website Usability and Website Performance scores after gradually climbing up both rosters since our 2017 evaluations.
A review of Evaluator Viewpoint scores show that SAP.com’s progressive rise is no fluke. Rather, a series of well-planned improvements have made the site more cohesive and logical over the last few years, which means it’s much easier for visitors to navigate and use. Naturally, all of this translates to higher Website Usability scores that, in turn, boost Website Performance – and improve SAP.com’s year-to-year rankings on both fronts.
On the other hand, the same results seem to prove another adage: If it ain’t broke, don’t fix it. This is evidenced by the fact that IBM.com wins based on Website Content scores in Navigation & Architecture just as it has for more than half a decade.
A look back at historical data reveals that IBM.com has dominated the Website Content rankings in Navigation & Architecture since the inception of our eBusiness Index evaluations. This means that IBM.com has long provided a significantly greater volume of navigation-related features than any other site evaluated. What’s more, historical data discloses that IBM.com’s advantage has increased substantially over time – which all but ensures its leadership position.
In either event, SAP.com and IBM.com’s leadership position is well deserved. For SAP.com, the climb to the top of the rankings has required years of incremental adjustments designed to improve navigation and the overall usability of the site. For IBM.com, maintaining the top spot has meant outperforming every other competitor for more than ten years. Neither of which are easy accomplishments. Both of which, however, results in great reward.
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About the siteIQ Usability Index
siteIQ evaluated the twenty-five Tech Websites listed on the 2020 siteIQ Usability Index. These Websites are categorized into five industry-specific segments including:
- Software (Adobe.com, Citrix.com, IBM.com, Microsoft.com, Oracle.com, SAP.com, Symantec.com)
- Systems (CDW.com, Dell.com, HPE.com, Huawei Enterprise, IBM.com, Intel.com, Lenovo.com)
- Networking (Cisco.com, Juniper.net, PaloAltoNetworks.com, Riverbed.com)
- Cloud (AWS.com, Google Cloud, Salesforce.com, VMWare.com)
- Consumer (Apple.com, Dell.com, HP.com, Lenovo.com, LG.com, Samsung.com)
These in-depth evaluations were conducted using the 2020 edition of the siteIQ Usability Index Best Practices Benchmark, which tracks results in 18 sub-categories and 16 Usability Dimensions.
The 2020 evaluations were performed during the first quarter of 2020.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ Usability Index Websites – Tech Industry