For more than a decade, siteIQ has sponsored the siteIQ eBusiness Index, an ongoing study that benchmarks the performance of leading websites across the IT industry. Each year our analysts audit and evaluate 20 or more prominent sites on the IT web to assess how well they market and sell their products and provide pre- and post-purchase support for their varied audiences. The overall results of these evaluations are posted to our website, siteIQ.net, and detailed Website Content, Usability, and Performance results are available to our siteIQ Library subscribers.
As announced earlier this year, however, the siteIQ eBusiness Index will be converted to the siteIQ Usability Index beginning with our 2020 evaluations. Consequently, our 2019 audits mark the end of an era — and will be the last time Website Content and Website Performance are assessed.
This summary announces the Services Marketing rankings and ratings based on Website Performance, Total Website Content, and Overall Usability scores awarded during our final 2019 eBusiness Index evaluations.
Before our 2019 evaluations, the siteIQ team made sweeping changes to the eBusiness Index roster including eliminating poorly performing sites, adding new competitors and reassigning some sites from one segment to another. And, at first blush, it appears as though our efforts to shake things up have a noteworthy impact on the Services Marketing results.
Several sites — including (but not limited to) HP.com, Symantec.com, and PaloAltoNetworks.com — make strides up the Website Performance roster. Meanwhile, Dell.com sinks like a stone. A closer look at evaluation data reveals, however, that this movement is caused more by activity on each site than by the elimination or addition of sites to the eBusiness Index.
In several cases, Index newcomers simply occupy positions previously held by poor performers. Case in point, Samsung.com, Intel.com, Riverbed.com, Google Cloud, and LG.com all take up residence in a location vacated by a site that was removed from the roster, which means the addition of these sites is a wash.
So, what is the impetus behind the noted upward movement? Short answer: either the addition of new content or improved usability within each site’s Services Marketing zone. Or, for some sites, it’s a combination of both.
This becomes even more evident after viewing the Website Content and Website Usability rankings. The sites gaining ground on these rosters are making strides due to some heavy lifting within their Services Marketing zones. The net result is improved Website Performance scores and rankings.
Of course, the inverse of these factors is in play when it comes to Dell.com’s downward slide. The transfer of several resources from Dell.com to the Dell Technologies site (the integrated dellemc.com) creates a huge decline in usability, which in turn, adversely affects Dell.com’s Website Performance score and causes it to plummet in the rankings.
That’s not to say that swapping out old sites for new ones doesn’t have any impact on Services Marketing rankings or the movement of some sites. A few do get shuffled up or down the Website Performance roster due to the commotion created by these factors. This, however, is the exception rather than the rule.
Sorry, you have to be a Library Member to access this content.
About the siteIQ eBusiness Index
siteIQ evaluated the twenty-five Websites listed on the 2019 siteIQ eBusiness Index. These Websites are categorized into five industry-specific segments including:
- Software (Adobe.com, Citrix.com, IBM.com, Microsoft Business, Oracle.com, SAP.com, Symantec.com)
- Cloud (AWS.com, Cloud.Google.com, Salesforce.com, VMWare.com)
- Systems (CDW.com, e.Huawei.com, HPE.com, Intel.com)
- Networking (Cisco.com, Juniper.net, PaloAltoNetworks.com, Riverbed.com)
- Consumer (Apple.com, Dell.com, HP.com, Lenovo.com, LG.com, Samsung.com)
These in-depth evaluations were conducted using the 2019 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:
- Website Content: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,000 types of Website content and features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
- Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 145 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
- Overall Performance: The aggregate suitability of any given Website that factors Website Content and Website Usability scores.
The 2019 evaluations were performed during the first quarter of 2019.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites