Index sites in the Consumer Systems and Enterprise Systems segments are similar in that they both sell a wide variety of products and provide support resources. But that’s where the similarities end.

Consumer sites are more laser-focused on teaching visitors about the company’s products and moving them to the checkout line. Unlike their enterprise brethren, consumer systems sites:

  • Provide powerful ecommerce systems
  • Display flashy product marketing pages
  • Leave corporate outreach functions on the cutting room floor

To assess how well Consumer Systems websites market, sell, and support their varied audiences, the siteIQ team evaluated six prominent sites using the siteIQ Best Practices Benchmark.

Three of these sites —,, and — are eBusiness Index veterans that have been on the evaluation roster for years. The remaining three sites —,, and — are Index newcomers that were added to the roster just this year.

The Consumer version of the siteIQ Best Practices Benchmark identifies and tracks 1,059 types of website content and features that represent current requirements for websites in this segment and includes 145 usability questions that measure site versatility and usefulness from the visitor’s point of view.

This case study announces the leaders and the laggers in the Consumer industry based on Overall Website Performance, Total Website Content, and Overall Website Usability scores.

Industry Findings

Like their B2B cousins, the Consumer websites tracked on the eBusiness Index are all unique properties that are structured based on the parent companies’ business strategies, marketing approaches, products, and target audiences. Of course, these varying approaches mean that these sites provide resources sporadically — and that some don’t provide certain types of features at all.

  •,,, and all neglect to provide Corporate Event Information and Training & Education resources;
  •,,, and are all lacking Corporate Blogs;
  •,, and are missing Industry Marketing content;
  • and neglect to provide Channel Marketing and Services Marketing information; and
  • fails to deliver any Investor Relations or Corporate information.

In total, neglects to provide any resources for two categories; and are missing features for three; fails to provide any information for four, and lacks content in eight out of eighteen total benchmark categories. This means that is the only tracked Consumer site to provide content for every category included in the Best Practices benchmark. Nevertheless, has a relatively small footprint compared to the total possible benchmark features, so it’s far from being a behemoth site.

Obviously, content omissions automatically put every site except at a disadvantage when Total Website Content is measured. Unfortunately, they also hurt category-specific and Overall Website Usability and Website Performance scores.

Worse, these omissions — combined with less than stellar Website Content and Website Usability scores in categories where content and features are delivered — put every site at a disadvantage when measured against The result is that emerges the clear leader based on each of our scoring metrics.

Nonetheless, there are instances where sites like,, and other Consumer competitors give a run for its money. Most notably, is thisclose to matching’s Overall Website Usability score. As impressive, beats by nearly 20% in the Industry Marketing Usability category while handily takes first place in both Product and Services Marketing Usability.

Beyond this, clobbers in the Services Marketing Content category and is in a tie for first place with in eCommerce Features & Facilities Content. These victories mean that it’s not all blue ribbons and trophies for — and that our 2019 Consumer results include some interesting surprises and stories.

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About the siteIQ Usability Index

siteIQ evaluated the twenty-five Tech Websites listed on the 2020 siteIQ Usability Index. These Websites are categorized into five industry-specific segments including:

  • Software (,,,,,,
  • Systems (,,, Huawei Enterprise,,,
  • Networking (,,,
  • Cloud (, Google Cloud,,
  • Consumer (,,,,,

These in-depth evaluations were conducted using the 2020 edition of the siteIQ Usability Index Best Practices Benchmark, which tracks results in 18 sub-categories and 16 Usability Dimensions.

The 2020 evaluations were performed during the first quarter of 2020.

Category: Index Rankings

Class: Website Reviews and Rankings

Websites Profiled: siteIQ Usability Index Websites – Tech Industry

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