Systems sites have a lot of irons in the fire. They sell the widest variety of products to a demanding set of enterprise-class audiences. These unique sites are different than the other business segments we track in that they:
- Sell hardware, solutions, and sometimes software
- Sell using “Contact Us” class calls to action and ecommerce
- Provide support for a variety of complex products
- Offer training and certifications to customers with a diverse skill set
To assess how well Systems websites market, sell, and support their visitors, the siteIQ team evaluated four prominent Systems sites including HPE.com and three brand new eBusiness Index sites — CDW.com, e.Huawei.com, and Intel.com — using the siteIQ Best Practices Benchmark.
This benchmark identifies & tracks 1,059 types of website features that represent current requirements for Systems websites and includes 145 website usability questions that measure site versatility and usefulness from the visitor’s point of view.
This case study announces the leaders and the laggers in the Systems industry segment based on Overall Website Performance, Total Website Features and Overall Website Usability scores.
If there’s one thing the results of our 2019 Systems industry evaluations remind us, it’s that not all Systems sites are created equal. Rather, they are structured based on each companies’ business strategies, marketing approaches, products, and target audiences.
These varying website requirements mean that Systems industry websites can be wildly different. So different that major resources provided on one site may not be present on another.
Interestingly though, our review reveals that there is some consistency in the types of resources omitted. They include community, eCommerce, and training content and features. Thus, it’s not surprising to see that CDW.com doesn’t offer online communities or that e.Huawei.com doesn’t have eCommerce or that Intel.com doesn’t provide training information. Then again, it’s equally unsurprising that HPE.com delivers information for each of these functions – and more.
Granted, HPE.com’s full complement of content and features automatically gives it an advantage over its less robust competitors when measuring website features. However, it doesn’t have as significant an impact when considering website usability.
We often find that smaller sites provide better user experiences than their larger competitors because they do a few things exceptionally well instead of many things only adequately. That’s not to say that larger sites don’t have moments of brilliance — they do. They just have so much stuff that visitors have greater challenges finding the information they need.
These factors make the results of our 2019 Systems industry evaluations fascinating, especially since the Systems roster includes three new sites to this eBusiness Index segment. Admittedly, there aren’t many surprises in the Website Content findings — HPE.com makes a near clean sweep across the 18 Best Practices Benchmark categories — but Website Usability results are another story.
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About the siteIQ eBusiness Index
siteIQ evaluated the twenty-five Websites listed on the 2019 siteIQ eBusiness Index. These Websites are categorized into five industry-specific segments including:
- Software (Adobe.com, Citrix.com, IBM.com, Microsoft Business, Oracle.com, SAP.com, Symantec.com)
- Cloud (AWS.com, Cloud.Google.com, Salesforce.com, VMWare.com)
- Systems (CDW.com, e.Huawei.com, HPE.com, Intel.com)
- Networking (Cisco.com, Juniper.net, PaloAltoNetworks.com, Riverbed.com)
- Consumer (Apple.com, Dell.com, HP.com, Lenovo.com, LG.com, Samsung.com)
These in-depth evaluations were conducted using the 2019 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:
- Website Content: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,000 types of Website content and features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
- Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 145 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
- Overall Performance: The aggregate suitability of any given Website that factors Website Content and Website Usability scores.
The 2019 evaluations were performed during the first quarter of 2019.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites