You may think that the websites in the Consumer Systems industry segment are just an offshoot of enterprise systems sites. That’s understandable given that some enterprise systems sites also sell consumer systems. But when it comes down to it, these two industry segments are surprisingly different.
Unlike enterprise sites that wear many hats, consumer sites have only one goal – get visitors to the checkout line. Their designs are flashy, their calls to action are obvious, and their ecommerce engines have no equal. They are like the sports car of the systems set.
To find out what is under the hood, the siteIQ team evaluated two of the best consumer systems sites in IT, Apple.com and HP.com. What we found is that these sites may sell similar products, but they are completely different animals.
So, which site has the most effective marketing strategy? Which one supports their customers the best? Can HP.com beat IT’s design darling Apple.com? And is Apple.com more than just a pretty face?
As it turns out, both sites are winners in their own right and each has great lessons to teach.
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About the siteIQ eBusiness Index
siteIQ evaluated the twenty-five Websites listed on the 2018 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, IBM.com, HPE.com)
- Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
- Consumer Systems (HP.com, Apple.com)
- Enterprise Storage (EMC.com, NetApp.com)
These in-depth evaluations were conducted using the 2018 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:
- Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,000 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
- Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 145 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
- Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.
The 2018 evaluations were performed during the first quarter of 2018.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites