Business & Technology Services sites are unique.
Since they don’t sell products, they aren’t bogged down by product-related communities and post-purchase requirements. And because they don’t use ecommerce or sell through channels, their calls to action are limited to the “Contact Us” button.
When you get right down to it, services sites only do one thing – market services. And while most services sites share the same charter, they aren’t necessarily alike.
Case in point, on the siteIQ eBusiness Index, we have the massive services arm of IBM.com, IBM Services, in one corner. While in the other corner, we have the smaller one-stop-shops, Accenture.com, Capgemini.com, and Cognizant.com.
But it’s not the shape and size of Business & Technology Services sites that really matters. What’s important is that these sites can effectively tell their services marketing story and entice visitors to click the “Contact Us” button.
Which begs the question: which tracked services site delivers the most compelling marketing messages and gets visitors to a salesperson the fastest? This question and more are answered in this siteIQ Services Breakdown.
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About the siteIQ eBusiness Index
siteIQ evaluated the twenty-five Websites listed on the 2018 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, IBM.com, HPE.com)
- Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
- Consumer Systems (HP.com, Apple.com)
- Enterprise Storage (EMC.com, NetApp.com)
These in-depth evaluations were conducted using the 2018 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:
- Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,000 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
- Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 145 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
- Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.
The 2018 evaluations were performed during the first quarter of 2018.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites