Business & Technology Services sites are a completely different animal than their Index brethren. Services sites constantly face the uphill battle of selling intangible services to demanding enterprise audiences. But it isn’t just what they sell that makes them special. Since these properties don’t market products, they also don’t:
- Use ecommerce or sell through channels
- Offer communities or forums, or
- Provide support or training information
To assess how well Business & Technology Services websites market and sell to their audiences the siteIQ team evaluated four prominent sites: Accenture.com, Cognizant.com, IBM Services, and Capgemini.com, using the Business & Technology Services version of the siteIQ Best Practices Benchmark.
The benchmark identifies & tracks 611 types of website features that represent current requirements for Business & Technology Services websites and includes 94 website usability questions that measure site versatility & usefulness from the visitor’s point of view. This benchmark is approximately half the size of those used to evaluate other eBusiness Index industry segments because Business & Technology Services websites map to a unique business model that precludes them from being scored in several categories.
This case study announces the leaders and the laggers in the Business & Technology Services industry segment based on Overall Website Performance, Total Website Features, and Overall Website Usability scores.
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About the siteIQ eBusiness Index
siteIQ evaluated the twenty-five Websites listed on the 2018 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, IBM.com, HPE.com)
- Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
- Consumer Systems (HP.com, Apple.com)
- Enterprise Storage (EMC.com, NetApp.com)
These in-depth evaluations were conducted using the 2018 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:
- Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,000 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
- Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 145 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
- Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.
The 2018 evaluations were performed during the first quarter of 2018.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites