The Enterprise Software segment contains some of the most forward-thinking sites on the siteIQ eBusiness Index. From SAP.com’s blending of marketing content with community resources to CA.com’s customer-centric support messaging. Then there’s IBM Software’s intuitive training area and Oracle.com’s game-changing OPN site. Each is changing the rules about what a website can and should be.
These are also some of the largest sites on the Index. In fact, half of the sites evaluated in this segment provide enough content and resources to garner Good Practice ratings, which is no small feat. But having a cornucopia of content doesn’t guarantee site usability.
This begs the question, with such an impressive slate of Enterprise Software sites to choose from, where should you focus your attention? If you are searching for some fresh ideas to take your site to the next level, then you’re in the right place.
In the Marketing Resources category SAP.com takes the win. But CA.com and Oracle.com bring in strong performances that bear mentioning.
- Product Marketing: Oracle.com achieves a Best Practice performance in the Product Marketing category. The site’s clean product pages and innovative role-based marketing approach serves a staggering amount of content in easy to digest packages. But Oracle.com isn’t the only site that gets accolades. CA.com and SAP.com bring in Good Practice performances for their wealth of content, which make them sites worth putting on your watch list.
- Services Marketing: When it comes to marketing services, no one does it like SAP.com. The site’s advertising-class video on the SAP Digital Business Services page is a must see. It also delivers a robust set of information throughout its blissfully short clickstreams, including case studies, solution briefs, links to relevant communities, and the latest news and blogs from its services experts. While SAP.com is the clear Services Marketing leader, Oracle.com and CA.com also present a staggering amount of information that garners them Best Practice ratings. These strong performances make them worth checking out.
- Industry Marketing: SAP.com takes industry marketing seriously – very seriously. Not only does it present the most impressive array of industries, but each segment delivers a variety of content and resources. The selections range from proof point information (e.g., case studies and data points) to videos to thought leadership content (e.g., blogs, reports, white papers) – even a system that allows visitors to narrow down industry solutions.
Once upon a time, purchasing options on enterprise software sites were limited to a “Contact Us” button and not much else. Online chat was science fiction and ecommerce a pipe dream.
My how the times have changed.
Today, almost all the enterprise software sites present multiple ways to contact a salesperson and ecommerce is a common commodity. In fact, competition for the perfect online purchasing experience is fierce.
In this world, Oracle.com is the one to beat. Not only does it deliver an exceptional ecommerce experience, but it provides every call to action possible, including the option to have Oracle call you.
The only site that comes close to Oracle.com’s stellar performance is SAP.com. It matches Oracle.com in the number of ecommerce features provided, but SAP.com’s overall usability scores leave room for improvement.
When it comes to supporting existing customers, there are a lot of Good Practice performances to go around.
CA.com wins the Post Purchase Features category due to the vast amount of support resources it provides. Meanwhile, IBM Software emerges as the Best Practice performer thanks to its robust library of training information. But SAP.com bests them both in Usability across the board.
What stands out most about SAP.com and CA.com’s support areas are their customer-centric messaging. Both sites provide videos for new users that walk them through the steps to get the ultimate use out of their support resources.
SAP.com’s training zone usability win can be tied to its exceptional training program marketing and intuitive course catalog that uses a shopping cart approach.
It shouldn’t come as any surprise that SAP.com is the leader in the Community category. Links to the site’s vast library of community content is integrated into almost every page of the site.
SAP.com’s community sites are impressive too. Each home page highlights featured content and the latest blogs and posts. SAP.com also invites registered visitors to actively participate in the communities by writing their own blog posts, submitting ideas, and joining discussions.
If you haven’t checked out the latest Enterprise Software rankings, then that should be your first stop. Find out who steals the win in Website Features, Usability, and Overall Performance.
Also, don’t miss the upcoming Index winners. Want to be the first in the know? Sign up for the siteIQ Digest and get the latest information into your inbox.
About the siteIQ eBusiness Index
siteIQ evaluated the twenty-five Websites listed on the 2018 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, IBM.com, HPE.com)
- Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
- Consumer Systems (HP.com, Apple.com)
- Enterprise Storage (EMC.com, NetApp.com)
These in-depth evaluations were conducted using the 2018 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:
- Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,000 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
- Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 145 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
- Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.
The 2018 evaluations were performed during the first quarter of 2018.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites