When it comes to Business Software, visitors have a wide variety of exceptional sites to explore. These include the bold (Symantec.com), the beautiful (Adobe.com), the smart (Microsoft.com), and the strong (Citrix.com). And each site has its own unique strengths and weaknesses.
When it comes to the amount of information provided, Microsoft.com takes the lead in several key categories, including Corporate Marketing where the site steals the show.
Usability is a much tighter race with several close contests at the category level. Most interesting, however, is that each site takes a turn as a category leader except Microsoft.com – which just goes to show that an abundance of content doesn’t equal stellar usability.
So, which site should you look at for some best practice inspiration and where does each excel? We’re glad you asked.
When marketing is the issue, each site on the Business Software Index gets its moment in the sun.
- Product Marketing: Adobe.com takes the win in the Product Marketing category thanks to a site design that delivers a ton of content in short, easy to digest snippets — including slick, advertising-class videos for most of their products.
- Services Marketing: Symantec.com steals first place in Services Marketing from Microsoft.com. These sites tie in the variety of content they deliver, but Symantec.com’s tidy page layouts make information easier to spy. This gives Symantec.com a leg up in Usability scoring and, ultimately, the win.
- Industry Marketing: Microsoft.com is an Industry Marketing powerhouse when it comes to content. The site wins this category by a landslide due to the sheer volume of information it provides. But Microsoft.com loses its grip in Usability. Instead, Citrix.com picks up the win by delivering more value per page than Microsoft.com.
Symantec.com is the purchasing powerhouse of the Business Software bunch. Not only does the site have the best call to action, but it provides more purchasing information (such as shipping and returns instructions) than competitors.
But Symantec.com isn’t the lone leader. Rather, it loses to Adobe.com based on Usability scores in the eCommerce category. In this instance, Adobe.com takes first place by providing an easy buying experience for both consumer and business-class products while Symantec.com focuses all its purchasing power solely on the consumer set.
Post Purchase Resources
When it comes to supporting customers, Microsoft.com and Symantec.com essentially tie for the top spot. But that doesn’t mean they’re even. Microsoft.com delivers the most support resources while Symantec.com beats out the competition in training information.
But Usability is a different story.
Citrix.com enters the Usability race with a slick mega-menu that lets visitors jump into the support site from the navigation panel (like Cisco.com). Meanwhile, Microsoft.com reaps the win in the Training category thanks to a crisp and clear training site clickstream.
So, who ultimately wins the Gold in this important category? Symantec.com’s healthy lead in training resources allows it to squeak by Microsoft.com as the Post Purchase Resources leader.
If communities are your thing, then look no farther than Symantec.com.
Not only does Symantec Connect have every community bell and whistle a member could need, but it is incredibly easy for members to navigate to the information they want.
If you haven’t checked out the latest Business Software rankings, then that is the first place to go. Find out who wins the ultimate prize in Website Features, Usability, and Overall Performance.
Also, don’t miss the upcoming Index winners. Want to be the first in the know? Sign up for the siteIQ Digest and get the latest information into your inbox.
About the siteIQ eBusiness Index
siteIQ evaluated the twenty-five Websites listed on the 2018 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, IBM.com, HPE.com)
- Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
- Consumer Systems (HP.com, Apple.com)
- Enterprise Storage (EMC.com, NetApp.com)
These in-depth evaluations were conducted using the 2018 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:
- Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,000 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
- Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 145 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
- Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.
The 2018 evaluations were performed during the first quarter of 2018.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites