You talk to your family. You talk to your phone. Why not talk to Cisco.com?
This may sound silly, but it is a reality. Cisco.com, the 2017 (and 2015, 2011, and 2010) winner of the siteIQ eBusiness Index Search category, has moved into uncharted territory by adding voice-activated search to its arsenal of website search features.
You may wonder, “What’s the point? Who talks to their computer?” The Answer? Not many people — yet. But some software companies are betting you will eventually. Look at Microsoft’s Cortana, Google’s OK Google, and Apple’s Siri (on macOS Sierra).
But when it comes to mobile Cisco.com’s move starts to make more sense. 40% of adults use voice search once per day according to research by comScore discussed at Location World 2016 and that stat is expected to climb. In fact, comScore expects that 50% or all searches will be voice activated by 2020.
That’s a lot of talking goin’ on.
Pioneer or patsy?
Maybe Cisco.com is preparing for the future. Or perhaps it’s tilting at windmills. Either way, one thing is certain, voice activated search is a limb that every other site on the eBusiness Index could only dream of going out on. That’s readily apparent given Cisco.com’s near 15% lead in Search scoring when we roll up category-specific rankings.
So, while Cisco.com’s competitors are trying to nail down the basics of search, Cisco.com is looking for the next search trend on the horizon. And if its moves are any indication, the future is voice activated.
A taste of the future?
Want to give it a whirl from your desktop? Well, you may not find it on your favorite browser right now. The siteIQ Team found this feature available on Chrome, but it was MIA on Microsoft Edge, Mozilla Firefox, and Safari. But with the Chrome browser and a good mic, the feature works like a charm.
If you want to try it on mobile, it’s pretty slick on Android too. But if you’re an iPhone user, no dice. This feature doesn’t come up using Chrome or Safari on iPhones. Sorry. Maybe in the future Cisco.com will be voice activated for you too. Stay tuned.
Want more stats on voice search?
- OK Google, Siri, Alexa, Cortana; Can you tell me some stats on voice search? – by Mike Jeffs
- Just say it: The future of search is voice and personal digital assistants — by Christi Olson