2017 Index Rankings | Navigation | Growth is the name of the game

Competitive Performance | Leading Sites are Running in Place

Ironically, there is absolutely zero movement among the top five Websites in the siteIQ eBusiness Index Navigation & Architecture Competitive Performance rankings since our 2015 evaluation cycle. IBM.com, Cisco.com, Oracle.com, HP.com, and Adobe.com rank first through fifth respectively just as they did during our previous review.

…But They’re Bulking Up in the Process

This time, however, each of these sites, along with SAP.com (which climbs two rungs to land in 6th place), register a Competitive Performance score that also earns them a Good Practice rating. Previously only IBM.com and Cisco.com achieved this level of performance. As important, all five of the top-ranking Websites, along with SAP.com, rate as Better than Average in this category. Just two sites received this rating during 2015 evaluations — IBM.com and Cisco.com.

It’s also interesting to note that 16 of the 25 Websites evaluated now score above 60% in the Navigation & Architecture category. This number is up from 11 sites during our 2015 evaluations.

 


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About the siteIQ eBusiness Index

siteIQ evaluated the twenty-five Websites listed on the 2017 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:

  • Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
  • Cloud (Salesforce.com, Netsuite.com)
  • Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
  • Enterprise Systems (Dell.com, IBM.com, HPE.com)
  • Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
  • Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
  • Consumer Systems (HP.com, Apple.com)
  • Enterprise Storage (EMC.com, NetApp.com)

These in-depth evaluations were conducted using the 2017 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:

  1. Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,500 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
  2. Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 146 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
  3. Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.

The 2017 evaluations were performed during the fourth quarter of 2016.

BenchMark Criteria by Category

Content, Features & Capabilities

 

 

Usability & Effectiveness

 

 

 

Category: Index Rankings

Class: Website Reviews and Rankings

Websites Profiled: siteIQ eBusiness Index Websites

Related Research:

2015/2016 Index by Category:

Winner’s Circle

1. IBM.com

2. Cisco.com

3. Oracle.com

copyright © 2017, siteIQ
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2018-02-08T11:30:29+00:00

About the Author:

Senior Analyst, Data Wizard: I focus on Website performance and how IT industry sites compete over time. My job is to report the facts & figures that help Web teams define real issues & requirements; gain stakeholder consensus; scope out the competition; and create a Website that competes with the best in the business.

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