2017 Index Rankings | eCommerce | Dell, HP, and Apple lead the pack of have’s and have not’s

Competitive Performance | It’s a Society of Haves and Have-Nots

When it comes to providing eCommerce Features & Facilities, there is a distinct dichotomy between eBusiness Index Websites. Some, including Dell.com (holding steady in 1st), HP.com (up from 4th to 2nd) and Apple.com (down from 2nd to 3rd) offer a comprehensive catalog of practical features that facilitate online commerce, which earns them top Competitive Performance rankings in this category.

Other sites that probably should provide at least some form of e-selling assets, including Brocade.com (down from 14th to a 7-way tie for 15th), Cisco.com (down from 13th to a 7-way tie for 15th), Salesforce.com (down from 14th to a 7-way tie for 15th), Juniper.net (down from 14th to a 7-way tie for 15th), NetApp.com (down from 14th to a 7-way tie for 15th), Netsuite.com (down from 14th to a 7-way tie for 15th) and PaloAlto Networks.com (debuting at 15th) are completely devoid of resources. As a result, these sites fall to the bottom of the Competitive Performance rankings.

The Middle-Class Paradox

In between these factions are a group of sites that try to provide eCommerce assets, but even these contenders are split into groups of Haves and Have-Nots with their own sub-set middle class in between.

Case in point, IBM.com (climbing from 10th to 4th) and Oracle.com (down from 3rd to 5th) are at the top of this cluster because they provide an adequate number of sufficiently useful eCommerce features. Meanwhile, IBM Software (stalled in 12th), HPE.com (debuting at 13th) and EMC.com (stalled at 14th) deliver nominal resources of dubious value to the purchasing process, so they fall to the bottom of the heap.

In the middle is the “Why Bother?” crowd. These sites, including Symantec.com (down from 5th to 6th), SAP.com (up from 9th to 7th), Adobe.com (down from 6th to 8th), Microsoft.com (down from 7th to 9th), CA.com (up from 11th to 10th) and Citrix.com (down from 8th to 11th), offer basic components of limited value that are likely to leave visitors wondering why they are available at all. This is especially true since, in some cases, purchasing information is hard to locate and can be difficult to understand.

Several Players Hold a Get Out of Jail Free Card

Then there are the sites that don’t offer eCommerce Features & Facilities because they don’t need to due to the structure of their business model. This includes each of the four contenders in the Business & Technology Services industry, IBM Global Services, Capgemini.com, Cognizant.com, Accenture.com. These sites sell ethereal services and consulting contracts rather than tangible “add to cart” products so eCommerce Features & Facilities aren’t needed. Naturally, this precludes these sites from being scored in this category, and their performance is not calculated into Competitive Group performance or overall averages.

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About the siteIQ eBusiness Index

siteIQ evaluated the twenty-five Websites listed on the 2017 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:

  • Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
  • Cloud (Salesforce.com, Netsuite.com)
  • Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
  • Enterprise Systems (Dell.com, IBM.com, HPE.com)
  • Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
  • Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
  • Consumer Systems (HP.com, Apple.com)
  • Enterprise Storage (EMC.com, NetApp.com)

These in-depth evaluations were conducted using the 2017 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:

  1. Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,500 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
  2. Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 146 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
  3. Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.

The 2017 evaluations were performed during the fourth quarter of 2016.

BenchMark Criteria by Category

Content, Features & Capabilities

 

 

Usability & Effectiveness

 

 

Category: Index Rankings

Class: Website Reviews and Rankings

Websites Profiled: siteIQ eBusiness Index Websites

Related Research:

2015/2016 Index by Category:

Winner’s Circle

1. Dell.com

2. HP.com

3. Apple.com

 

copyright © 2017, siteIQ
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2017-08-31T09:53:00+00:00

About the Author:

Senior Analyst, Data Wizard: I focus on Website performance and how IT industry sites compete over time. My job is to report the facts & figures that help Web teams define real issues & requirements; gain stakeholder consensus; scope out the competition; and create a Website that competes with the best in the business.

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