Competitive Performance | It’s a Society of Haves and Have-Nots
When it comes to providing eCommerce Features & Facilities, there is a distinct dichotomy between eBusiness Index Websites. Some, including Dell.com (holding steady in 1st), HP.com (up from 4th to 2nd) and Apple.com (down from 2nd to 3rd) offer a comprehensive catalog of practical features that facilitate online commerce, which earns them top Competitive Performance rankings in this category.
Other sites that probably should provide at least some form of e-selling assets, including Brocade.com (down from 14th to a 7-way tie for 15th), Cisco.com (down from 13th to a 7-way tie for 15th), Salesforce.com (down from 14th to a 7-way tie for 15th), Juniper.net (down from 14th to a 7-way tie for 15th), NetApp.com (down from 14th to a 7-way tie for 15th), Netsuite.com (down from 14th to a 7-way tie for 15th) and PaloAlto Networks.com (debuting at 15th) are completely devoid of resources. As a result, these sites fall to the bottom of the Competitive Performance rankings.
The Middle-Class Paradox
In between these factions are a group of sites that try to provide eCommerce assets, but even these contenders are split into groups of Haves and Have-Nots with their own sub-set middle class in between.
Case in point, IBM.com (climbing from 10th to 4th) and Oracle.com (down from 3rd to 5th) are at the top of this cluster because they provide an adequate number of sufficiently useful eCommerce features. Meanwhile, IBM Software (stalled in 12th), HPE.com (debuting at 13th) and EMC.com (stalled at 14th) deliver nominal resources of dubious value to the purchasing process, so they fall to the bottom of the heap.
In the middle is the “Why Bother?” crowd. These sites, including Symantec.com (down from 5th to 6th), SAP.com (up from 9th to 7th), Adobe.com (down from 6th to 8th), Microsoft.com (down from 7th to 9th), CA.com (up from 11th to 10th) and Citrix.com (down from 8th to 11th), offer basic components of limited value that are likely to leave visitors wondering why they are available at all. This is especially true since, in some cases, purchasing information is hard to locate and can be difficult to understand.
Several Players Hold a Get Out of Jail Free Card
Then there are the sites that don’t offer eCommerce Features & Facilities because they don’t need to due to the structure of their business model. This includes each of the four contenders in the Business & Technology Services industry, IBM Global Services, Capgemini.com, Cognizant.com, Accenture.com. These sites sell ethereal services and consulting contracts rather than tangible “add to cart” products so eCommerce Features & Facilities aren’t needed. Naturally, this precludes these sites from being scored in this category, and their performance is not calculated into Competitive Group performance or overall averages.
Sorry, you have to be a Library Member to access this content.
About the siteIQ eBusiness Index
siteIQ evaluated the twenty-five Websites listed on the 2017 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, IBM.com, HPE.com)
- Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
- Consumer Systems (HP.com, Apple.com)
- Enterprise Storage (EMC.com, NetApp.com)
These in-depth evaluations were conducted using the 2017 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:
- Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,500 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
- Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 146 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
- Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.
The 2017 evaluations were performed during the fourth quarter of 2016.
BenchMark Criteria by Category
Content, Features & Capabilities
Usability & Effectiveness
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites
- About the siteIQ eBusiness Index
- 2015/2016 | Drum Roll Please! IBM gets the gold, Cisco takes silver, and HP snags the bronze (finally!)
2015/2016 Index by Category:
- Navigation & Architecture | IBM, Cisco, and Oracle rule the navigation roost
- Search | Cisco hits the trifecta while Dell and IBM search for footing
- Product Marketing | IBM makes a clean sweep while HP and Oracle follow behind
- Services Marketing | HP.com hits the ranking trifecta while IBM and Cisco trail behind
- Channel Marketing | IBM and Oracle duke it out for first place with surprising results
- eCommerce | Dell hangs onto 1st, while Apple and Oracle steal 2nd and 3rd
- Call To Action | Dell leaps up to first, Symantec slips down to second, and Cisco slides into third
- Support | Dell, IBM, and HP play king of the hill
- Training | IBM is king of content but EMC is queen of usability
- Navigation | 5 reasons why Dell.com’s support navigation dashboard is a best practice
- Design | 3 reasons why Dell.com’s support zone is always at the head of the pack
- Social Media Top 10 | Product Marketing | CA.com & HP Software get “best of the best” nods & Dell.com aces usability
- Why HP.com’s “Meet the Experts” is a moment of brilliance