Competitive Performance | All Signs Signal Status Quo
At first blush, it doesn’t appear as though there are many surprises in the latest siteIQ eBusiness Index Channel Marketing Competitive Performance rankings. Three of the five top ranking sites (including first place finisher Oracle.com) hold steady in the same positions they held during our 2015 eBusiness Index evaluation cycle and, as is typically the case in this category, leading sites perform at — or above — a Good Practice level.
First Impressions Can Be Misleading
But a closer look at these results reveals that there’s plenty of upsets in the rankings since our last siteIQ eBusiness Index evaluation cycle. Most notably CA.com climbs six spots (up from 8th) to claim the coveted second place position, which shoves IBM.com down (from 2nd) into 3rd place.
Meanwhile, IBM Software (down from 3rd to 6th), Dell.com (up from 11th to 8th), and Juniper.net (down from 7th to 10th) all shift up or down in the Channel Marketing Competitive Performance rankings by three spots each.
What’s more, the trend continues beyond the top 10. Case in point, Citrix.com (up from 13th to 11th), SAP.com (down from 10th to 12th), and Brocade.com (Down from 12th to 14th) each shift two spaces in either direction on the roster.
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About the siteIQ eBusiness Index
siteIQ evaluated the twenty-five Websites listed on the 2017 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, IBM.com, HPE.com)
- Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
- Consumer Systems (HP.com, Apple.com)
- Enterprise Storage (EMC.com, NetApp.com)
These in-depth evaluations were conducted using the 2017 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:
- Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,500 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
- Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 146 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
- Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.
The 2017 evaluations were performed during the fourth quarter of 2016.
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites
- About the siteIQ eBusiness Index
- 2015/2016 | Drum Roll Please! IBM gets the gold, Cisco takes silver, and HP snags the bronze (finally!)
2015/2016 Index by Category:
- Navigation & Architecture | IBM, Cisco, and Oracle rule the navigation roost
- Search | Cisco hits the trifecta while Dell and IBM search for footing
- Product Marketing | IBM makes a clean sweep while HP and Oracle follow behind
- Services Marketing | HP.com hits the ranking trifecta while IBM and Cisco trail behind
- Channel Marketing | IBM and Oracle duke it out for first place with surprising results
- eCommerce | Dell hangs onto 1st, while Apple and Oracle steal 2nd and 3rd
- Call To Action | Dell leaps up to first, Symantec slips down to second, and Cisco slides into third
- Support | Dell, IBM, and HP play king of the hill
- Training | IBM is king of content but EMC is queen of usability
- Website Launch: Oracle.com’s “lean forward” playbook emerges
- Website Launch: Why Oracle.com’s stealth launch is a B2B game changer
- Oracle.com & HP.com marketing content | It’s all about me
- Competitive Profile | CA.com | One step forward, three steps back
- Website Launch: The new CA.com delivers plenty of hits and misses
- Product Marketing Rankings | Dell.com has all of the right stuff, Oracle.com makes them usable — but IBM.com wins it all
- FieldNote: IBM PartnerWorld’s mega menu is more than links – it’s marketing