2017 Index Rankings | Services Marketing | HP, IBM, and Cisco dance to different tunes

Competitive Performance | Shall We Dance?

The sites atop the Services Marketing Performance roster — HP.com (up from 2nd to 1st), IBM.com (up from 3rd to 2nd) and Cisco.com (down from 1st to 3rd) — all waltz their way into new positions in the eBusiness Index rankings. But the result of this maneuvering is simply a reordering among the three. Still, the upward momentum shown by HP.com and IBM.com is impressive and their strong Competitive Performance scores place them well ahead of other eBusiness Index competitors — including third place Cisco.com.

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About the siteIQ eBusiness Index

siteIQ evaluated the twenty-five Websites listed on the 2017 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:

  • Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
  • Cloud (Salesforce.com, Netsuite.com)
  • Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
  • Enterprise Systems (Dell.com, IBM.com, HPE.com)
  • Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
  • Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
  • Consumer Systems (HP.com, Apple.com)
  • Enterprise Storage (EMC.com, NetApp.com)

These in-depth evaluations were conducted using the 2017 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:

  1. Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,500 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
  2. Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 146 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
  3. Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.

The 2017 evaluations were performed during the fourth quarter of 2016.

Category: Index Rankings

Class: Website Reviews and Rankings

Websites Profiled: siteIQ eBusiness Index Websites

Related Research:

2015/2016 Index by Category:

Winner’s Circle

1. HP.com

2. IBM.com

3. Cisco.com

copyright © 2017, siteIQ
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About the Author:

Senior Analyst, Data Wizard: I focus on Website performance and how IT industry sites compete over time. My job is to report the facts & figures that help Web teams define real issues & requirements; gain stakeholder consensus; scope out the competition; and create a Website that competes with the best in the business.

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