2017 Index Rankings | Product Marketing | IBM, Dell, and HP mix up the rankings

Competitive Performance | No Surprises at the Top of the Roster

There aren’t many big surprises in the latest siteIQ eBusiness Index Product Marketing Competitive Performance rankings — least of all in the top five positions on the roster. The sites occupying these coveted spots — IBM.com (up from 2nd to 1st), Dell.com (up from 3rd to 2nd), HP.com (down from 1st to 3rd), Oracle.com (stalled at 4th), and Cisco.com (locked in at 5th) – all occupied the highest rankings spots during our 2015 eBusiness Index evaluation cycle, they were just listed in a different order.


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About the siteIQ eBusiness Index

siteIQ evaluated the twenty-five Websites listed on the 2017 siteIQ eBusiness Index. These Websites are categorized into eight industry-specific segments including:

  • Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
  • Cloud (Salesforce.com, Netsuite.com)
  • Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
  • Enterprise Systems (Dell.com, IBM.com, HPE.com)
  • Network Systems (Brocade.com, PaloAltoNetworks.com, Cisco.com, Juniper.net)
  • Professional Services (Accenture.com, Capgemini.com, Cognizant.com, IBM Global Services)
  • Consumer Systems (HP.com, Apple.com)
  • Enterprise Storage (EMC.com, NetApp.com)

These in-depth evaluations were conducted using the 2017 edition of the siteIQ eBusiness Index Best Practices Benchmark, which includes 18 distinct categories. Within each category, sites are scored based on three unique criteria:

  1. Website Features: The content, resources, assets, and collateral provided on any given Website. The siteIQ Best Practices Benchmark currently identifies & tracks over 1,500 types of Website features that represent typical competitive requirements. Within each category siteIQ analysts track the number — as well as quality — of features provided.
  2. Website Usability: The overall practicality, versatility, usefulness, and convenience of any given Website. The siteIQ Best Practices Benchmark currently includes 146 metrics that measure usability from the visitor’s perspective. Within each category siteIQ analysts score usability questions based on a strict set of standards to award between 1—100 points per question.
  3. Overall Performance: The aggregate suitability of any given Website that factors Website Features and Website Usability scores.

The 2017 evaluations were performed during the fourth quarter of 2016.

Category: Index Rankings

Class: Website Reviews and Rankings

Websites Profiled: siteIQ eBusiness Index Websites

Related Research:

2015/2016 Index by Category:

Winner’s Circle

1. IBM.com

2. HP.com

3. Dell.com

copyright © 2017, siteIQ
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About the Author:

Senior Analyst, Data Wizard: I focus on Website performance and how IT industry sites compete over time. My job is to report the facts & figures that help Web teams define real issues & requirements; gain stakeholder consensus; scope out the competition; and create a Website that competes with the best in the business.

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