A handful of eBusiness Index companies launched a passel of iPad apps in 2011, with the bulk of new stuff hitting the airwaves between October and December. Although iPad apps are a moving target, most fall into one of six categories:
Support. Cisco, Dell, and HP provide iPad-based support apps. Among the apps we reviewed, Cisco is the clear winner.
Mobile analytics. Welcome to iPad apps that connect users to their corporate applications and data. A quick count says that IBM has the most apps (big surprise). SAP also has a huge analytics footprint.
Training & education. Not at a tipping point yet, but clearly a huge opportunity. Oracle is probably the best example of this new breed. Microsoft gets an honorable mention.
Confabs: conferences, meetings and events. Another tip of the iceberg moment. If you’re looking for this, Accenture is a good place to start.
Corporate marketing. There aren’t many companies telling their story via an iPad app, but a couple are worth mentioning. Oracle’s app (which gets truly dreadful user reviews) is a good example of the genre. Brocade’s app (which rates five stars) is another example. Both provide access to news, events, blogs and discussions.
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Category: Case Study
Class: Mobile, Good & Best Practices, Strategy,
Websites Profiled: Dell.com, HP.com, Cisco.com, CDW.com, Newegg.com — Mobile Apps
Related Research: None