Recently, HP spun off its B2B division to create HP Enterprise and its shiny new Website,

This Website split was a pretty big deal.

It created the rare opportunity for other Website teams to watch one of the biggest names in IT build an enterprise site from scratch. No design constraints that serve consumers better than businesses. No links to unrelated products and services. No demands from stakeholders that don’t have a stake in B2B products.

At last, HP’s enterprise products don’t need to compete with printers and laptops for a sliver of space on the home page. The site can present its enterprise-class messages where it wants with a voice all its own. It can chart its own course.

So with this brave new world laid at the team’s feet, did they just drag the old baggage to a new address? Or did they build a site that changes the rules?

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Category: Case Study

Class: Website Launches

Websites Profiled:,

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