The content on IBM’s Smarter Planet site breaks the long standing mold of dull, dense IT Website content.

It is written by people, for people. As interesting as it is enjoyable to read. And it does an amazing job of connecting technology to real-world scenarios that even non-techies can understand.

Here’s four reasons why it works

(+) The content on IBM’s Smarter Planet site presents technology issues using a surprisingly conversational tone. And it works incredibly well. This content is written by living breathing humans to be read by other humans. It is well versed in its topics, and always has something interesting to say. But it also has personality and occasionally a sense of humor. Most importantly, it is engaging to read and makes the visitor want to learn more.

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Category: Case Study

Class: Best Practice

Websites Profiled: IBM.com, IBM Smarter Planet

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