While everyone else was busy trying to perfect how to bore people with inline videos, the Apple.com team started thinking out of the box again.

The result? A whole new way to market a product — concept — service — you name it — by marrying a seamless video experience with short, sassy world-class content that says it all.

Have a new product you’d like to launch with maximum fanfare? Want to demonstrate its most important features? Capture your buyers imagination? Keep them scrolling for more? Then spend some quality time experiencing how Apple.com reinvented video when it launched its new iPad in April.

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Category: Case Study & 120 Second Video

Websites Profiled: Apple.com

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