Interactive Marketing | Apple.com takes video to a whole new best practice level

While everyone else was busy trying to perfect how to bore people with inline videos, the Apple.com team started thinking out of the box again.

The result? A whole new way to market a product — concept — service — you name it — by marrying a seamless video experience with short, sassy world-class content that says it all.

Have a new product you’d like to launch with maximum fanfare? Want to demonstrate its most important features? Capture your buyers imagination? Keep them scrolling for more? Then spend some quality time experiencing how Apple.com reinvented video when it launched its new iPad in April.

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Category: Case Study & 120 Second Video

Websites Profiled: Apple.com

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2016-11-21T18:27:56+00:00

About the Author:

I focus on strategy and trends – and how the Web turns business rules on their heads. My job is to identify the Web-related trends and best practices that will change your world over the next 18 months. Where you need to cut through the clutter of conventional wisdom. How to change the competitive rules of the game. More gory details in my profile -- and unvarnished opinions about the sites we evaluate on Google+