Online training & education zones provide a rich range of options, from instructor-led on-site classes to self-paced online courses. Fees, requirements, and benefits should be front and center, and the purchasing (or engagement) process should be crystal clear.
To assess how effectively a Website markets training & education capabilities, the siteIQ evaluation team conducts a heuristic review with a core focus on how easy it is to find and navigate through the training & education zone (easy to locate; logical); the quality and clarity of class descriptions (easy to understand, complete & thorough); and the ability to take the next step (contact information is readily available).
Evaluations identify & measure 94 types of training content, features, and capabilities in three sub-categories: class training information, training methods, and social media features. This case study announces 2015’s leaders, laggers — and fast movers in the Training category.
Training & Education | Drum Roll Please!
IBM.com runs away with a first-place win and Best Practice rating while second place contender, HP.com, brings in a Good Practice. After that, competition drops off fast. In fact, third place ranked Microsoft.com is the only other rival in the group. Symantec.com and CA.com land in fourth and fifth place (respectively) with scores that don’t even break the 65% mark.
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About the siteIQ eBusiness Index
siteIQ evaluated the twenty-three Websites listed on the 2015 siteIQ eBusiness Index. These Websites are categorized into six industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com, Netapp.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, HP.com, IBM.com, Apple.com)
- Network Systems (Brocade.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Cognizant.com, IBM Global Services)
These in-depth evaluations were conducted using the 2015 edition of the siteIQ eBusiness Index Best Practices Benchmark.
This benchmark identifies and tracks over 1,500 types of content, features, capabilities, navigation, and design elements that represent current requirements for typical IT industry Websites. These requirements are organized into 18 categories that correspond to different areas of a Website and site-wide utilities.
During these evaluations, siteIQ analysts also score each site based on 140 metrics that measure usability & effectiveness from the visitor’s point of view. These metrics align to the 18 categories mentioned above.
The 2015 evaluations were performed during the fourth quarter of 2015 and released in 2016
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites
Index by Category:
- Navigation & Architecture | IBM, Cisco, and Oracle rule the navigation roost
- Search | Cisco hits the trifecta while Dell and IBM search for footing
- Product Marketing | IBM makes a clean sweep while HP and Oracle follow behind
- Services Marketing | HP.com hits the ranking trifecta while IBM and Cisco trail behind
- Channel Marketing | IBM and Oracle duke it out for first place with surprising results
- eCommerce | Dell hangs onto 1st, while Apple and Oracle steal 2nd and 3rd
- Call To Action | Dell leaps up to first, Symantec slips down to second, and Cisco slides into third
- Support | Dell, IBM, and HP play king of the hill
- Training | IBM is king of content but EMC is queen of usability
- Oracle and SAP shut out IBM’s training & education website
- Hits and Misses: 5 things you need to know about IBM.com’s and SAP.com’s new designs
- Why (and how) HP.com is (finally) turning the usability corner
- Why HP.com’s “Meet the Experts” is a moment of brilliance
- Microsoft.com takes another whack at a new home page. Is it more than just a pretty new face?
- How many home pages do you need? Microsoft says 4.