Once upon a time, search was pretty simple. Put out a box, fiddle with some “advanced search” explanations, spend some quality man-months meta-tagging mountains of content—and let the rest take care of itself. Today, however, a new roster of features & capabilities are changing the rules. Features include: – Adaptive keyword search that allows visitors to hone in on the right term before they hit the “go” button; – Marketing-optimized search that puts the right products front and center—along with the things you want visitors to do (like try or buy); – Powerful post-search filtering that quickly divides the wheat from the chaff; and – Complete search results descriptions that allow users to quickly determine if the content meets their need.
The siteIQ evaluation team identifies and measures 105 search-related features & capabilities in four categories. (Note: Professional services Websites are measured against 72 features & capabilities that represent services-related navigation requirements.)
Usability reviews focus on cross-site and cross–zone availability, accessibility, post-search manipulation features, and search results’ quality and usefulness. This case study announces 2015’s leaders, laggers — and fast movers in the Search Features & Facilities category.
Search | Drum Roll Please!
Want to have a great search engine? Look no further than Cisco.com. No really.
Cisco.com overtakes Dell.com as the winner in the Search category, leading all other sites by almost 6%. Dell.com and IBM.com take second and third (respectively), but they can’t hold a candle to Cisco.com’s Good Practice performance. All other sites are jockeying for the best possible positions within the Competitive quadrant except for the Cloud and Business Services industry sites that sit at the bottom of the stack.
Given Cisco.com’s clear lead this year, our bets are it will remain in the top spot next year. Who will make up the rest of the Top 3 is a matter up for debate. IBM.com’s march up the rankings looks promising, but Dell.com still has the commanding lead in second place. All we can do is stay tuned.
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About the siteIQ eBusiness Index
siteIQ evaluated the twenty-three Websites listed on the 2015 siteIQ eBusiness Index. These Websites are categorized into six industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com, Netapp.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, HP.com, IBM.com, Apple.com)
- Network Systems (Brocade.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Cognizant.com, IBM Global Services)
These in-depth evaluations were conducted using the 2015 edition of the siteIQ eBusiness Index Best Practices Benchmark.
This benchmark identifies and tracks over 1,500 types of content, features, capabilities, navigation, and design elements that represent current requirements for typical IT industry Websites. These requirements are organized into 18 categories that correspond to different areas of a Website and site-wide utilities.
During these evaluations, siteIQ analysts also score each site based on 140 metrics that measure usability & effectiveness from the visitor’s point of view. These metrics align to the 18 categories mentioned above.
The 2015 evaluations were performed during the fourth quarter of 2015 and released in 2016
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites
Index by Category:
- Navigation & Architecture | IBM, Cisco, and Oracle rule the navigation roost
- Search | Cisco hits the trifecta while Dell and IBM search for footing
- Product Marketing | IBM makes a clean sweep while HP and Oracle follow behind
- Services Marketing | HP.com hits the ranking trifecta while IBM and Cisco trail behind
- Channel Marketing | IBM and Oracle duke it out for first place with surprising results
- eCommerce | Dell hangs onto 1st, while Apple and Oracle steal 2nd and 3rd
- Call To Action | Dell leaps up to first, Symantec slips down to second, and Cisco slides into third
- Support | Dell, IBM, and HP play king of the hill
- Training | IBM is king of content but EMC is queen of usability
- FieldNote: Cisco aces search (again) with a little help from its friend Google
- Search – not your father’s Oldsmobile (anymore)
- Search | 3 reasons why Cisco.com’s post-search filtering is a Best Practice
- Search Rankings | Cisco has the features — but Dell.com takes the usability prize
- Search | Cisco.com and CA.com deliver 5 star search capabilities — Insight, Newegg, and Dell are the most usable
- Competitive Profile | IBM Software Group | Up, down and all over the place
- Game Changer: IBM Software Group, LinkedIn – and the beauty of tribes
- IBM.com Smarter Planet | Best Practices & Moments of Brilliance