World-class ecommerce starts long before a buyer enters an online store. The process starts with marketing content & features that:
–Clarify buying options and processes;
–Encourages the visitor to take the next step; and
–Leads the visitor to an ecommerce zone that is easy to navigate, understand, and use.
To assess a Website’s ecommerce effectiveness, the siteIQ evaluation team identifies and measures 104 types of ecommerce content, features and capabilities.
Usability reviews focus on the site’s site-wide calls to action; ecommerce navigation and click stream logic; and how effectively the site defines the purchase process. This case study announces 2015’s leaders, laggers — and fast movers in the eCommerce category.
eCommerce | Drum Roll Please!
Dell.com held onto the number one position for the second year in a row, but the last four sites in the Top 5 are all newcomers to their respective positions. Apple.com takes second place (up from 5th), Oracle.com snags 3rd (up from 7th), HP.com lands in fourth (down from 2nd), and Symantec.com leaps to 5th (from a lowly 12th place ranking). Adobe.com and Microsoft.com also made major strides in moving to the top of the list but fell short of a Top 5 slot.
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About the siteIQ eBusiness Index
siteIQ evaluated the twenty-three Websites listed on the 2015 siteIQ eBusiness Index. These Websites are categorized into six industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com, Netapp.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, HP.com, IBM.com, Apple.com)
- Network Systems (Brocade.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Cognizant.com, IBM Global Services)
These in-depth evaluations were conducted using the 2015 edition of the siteIQ eBusiness Index Best Practices Benchmark.
This benchmark identifies and tracks over 1,500 types of content, features, capabilities, navigation, and design elements that represent current requirements for typical IT industry Websites. These requirements are organized into 18 categories that correspond to different areas of a Website and site-wide utilities.
During these evaluations, siteIQ analysts also score each site based on 140 metrics that measure usability & effectiveness from the visitor’s point of view. These metrics align to the 18 categories mentioned above.
The 2015 evaluations were performed during the fourth quarter of 2015 and released in 2016
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites
Index by Category:
- Navigation & Architecture | IBM, Cisco, and Oracle rule the navigation roost
- Search | Cisco hits the trifecta while Dell and IBM search for footing
- Product Marketing | IBM makes a clean sweep while HP and Oracle follow behind
- Services Marketing | HP.com hits the ranking trifecta while IBM and Cisco trail behind
- Channel Marketing | IBM and Oracle duke it out for first place with surprising results
- eCommerce | Dell hangs onto 1st, while Apple and Oracle steal 2nd and 3rd
- Call To Action | Dell leaps up to first, Symantec slips down to second, and Cisco slides into third
- Support | Dell, IBM, and HP play king of the hill
- Training | IBM is king of content but EMC is queen of usability
- eCommerce Rankings | Our 2013 Home/Home Office entrants make an ecommerce splash that upsets all the rankings
- Tips & Traps | 2 ways to make sure your ecommerce systems is up to snuff before selling services online