The term “call to action” defines how effectively a Website identifies the buying process and encourages prospects to engage with a salesperson or reseller. Best-in-class sites provide at least one call to action feature on every product, services, and solutions marketing page.

To assess how effectively a Website encourages prospects to engage with the company’s salespeople and/or find a reseller, the siteIQ evaluation team identifies and measures 14 types of call to action features.

Usability reviews focus on whether the purchase process is logical and how easy it is to find purchasing information and sales links. This case study announces 2015’s leaders, laggers — and fast movers in the Call to Action category.

Call to Action | Drum Roll Please!

Dell.com moves up 2 spots to take the lead, followed closely by former first place winner, Symantec.com. Since both sites register Best Practice ratings, they are the sites to beat. But they have a lot of competition. Nine other sites achieve Good Practice ratings (a score of 65% or more) which is a large pool of contenders. Luckily for Dell.com, there are only four sites it really needs to pay attention to: Cisco.com that ranks third, IBM Software and Oracle.com that tie for fourth place, and SAP.com that takes fifth.

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About the siteIQ eBusiness Index

siteIQ evaluated the twenty-three Websites listed on the 2015 siteIQ eBusiness Index. These Websites are categorized into six industry-specific segments including:

  • Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
  • Cloud (Salesforce.com, Netsuite.com, Netapp.com)
  • Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
  • Enterprise Systems (Dell.com, HP.com, IBM.com, Apple.com)
  • Network Systems (Brocade.com, Cisco.com, Juniper.net)
  • Professional Services (Accenture.com, Cognizant.com, IBM Global Services)

These in-depth evaluations were conducted using the 2015 edition of the siteIQ eBusiness Index Best Practices Benchmark.

This benchmark identifies and tracks over 1,500 types of content, features, capabilities, navigation, and design elements that represent current requirements for typical IT industry Websites. These requirements are organized into 18 categories that correspond to different areas of a Website and site-wide utilities.

During these evaluations, siteIQ analysts also score each site based on 140 metrics that measure usability & effectiveness from the visitor’s point of view. These metrics align to the 18 categories mentioned above.

The 2015 evaluations were performed during the fourth quarter of 2015 and released in 2016

Category: Index Rankings

Class: Website Reviews and Rankings

Websites Profiled: siteIQ eBusiness Index Websites

Related Research:

Index by Category:

Winner’s Circle

1. Dell.com

2.Symantec.com

2. Cisco.com

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