A best-in-class Website allows users to move through the site easily and find desired information quickly. Outstanding navigation designs pay particular attention to the needs of repeat visitors and those who want to navigate directly to specific areas of the site. These objectives are achieved through a variety of navigational aids including global and zone-specific navigational designs.
The siteIQ evaluation team identifies and measures 125 navigational features & capabilities in five categories. (Note: Professional services Websites are measured against 61 features & capabilities that represent service-related navigation requirements.)
The usability reviews include a core focus on whole site and cross-zone logic, consistent navigational conventions, and the use of commonly understood nomenclatures. Typical navigational schemas reviewed include global navigation panels and various browse-by capabilities. Please note: site search is scored in a separate category. This case study announces 2015’s leaders, laggers — and fast movers in the Navigation & Architecture category.
Navigation & Architecture | Drum Roll Please!
IBM.com, Cisco.com, and Oracle.com held the first, second, and third place positions, but there are 3 other sites making moves to take their places. HP.com makes the greatest strides moving up from 11th to 4th place. Then Adobe.com hikes up 4 spots from 9th to 5th place.
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About the siteIQ eBusiness Index
siteIQ evaluated the twenty-three Websites listed on the 2015 siteIQ eBusiness Index. These Websites are categorized into six industry-specific segments including:
- Business Software (Adobe.com, Microsoft.com, Symantec.com, Citrix.com)
- Cloud (Salesforce.com, Netsuite.com, Netapp.com)
- Enterprise Software (CA.com, IBM Software, Oracle.com, SAP.com)
- Enterprise Systems (Dell.com, HP.com, IBM.com, Apple.com)
- Network Systems (Brocade.com, Cisco.com, Juniper.net)
- Professional Services (Accenture.com, Cognizant.com, IBM Global Services)
These in-depth evaluations were conducted using the 2015 edition of the siteIQ eBusiness Index Best Practices Benchmark.
This benchmark identifies and tracks over 1,500 types of content, features, capabilities, navigation, and design elements that represent current requirements for typical IT industry Websites. These requirements are organized into 18 categories that correspond to different areas of a Website and site-wide utilities.
During these evaluations, siteIQ analysts also score each site based on 140 metrics that measure usability & effectiveness from the visitor’s point of view. These metrics align to the 18 categories mentioned above.
The 2015 evaluations were performed during the fourth quarter of 2015 and released in 2016
Category: Index Rankings
Class: Website Reviews and Rankings
Websites Profiled: siteIQ eBusiness Index Websites
Index by Category:
- Navigation & Architecture | IBM, Cisco, and Oracle rule the navigation roost
- Search | Cisco hits the trifecta while Dell and IBM search for footing
- Product Marketing | IBM makes a clean sweep while HP and Oracle follow behind
- Services Marketing | HP.com hits the ranking trifecta while IBM and Cisco trail behind
- Channel Marketing | IBM and Oracle duke it out for first place with surprising results
- eCommerce | Dell hangs onto 1st, while Apple and Oracle steal 2nd and 3rd
- Call To Action | Dell leaps up to first, Symantec slips down to second, and Cisco slides into third
- Support | Dell, IBM, and HP play king of the hill
- Training | IBM is king of content but EMC is queen of usability
- Product Marketing Rankings | Dell.com has all of the right stuff, Oracle.com makes them usable — but IBM.com wins it all
- FieldNote: IBM PartnerWorld’s mega menu is more than links – it’s marketing
- FieldNote: Cisco aces search (again) with a little help from its friend Google
- 3 ways Symantec, Cisco, Dell, Oracle, and IBM.com create world-class call to action
- Website Launch: Oracle.com’s “lean forward” playbook emerges
- Website Launch: Why Oracle.com’s stealth launch is a B2B game changer
- Oracle.com & HP.com marketing content | It’s all about me