Website Best Practices 2017-04-10T20:04:52+00:00

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Latest Case Studies

Best Practice | 5 ingredients for an engaging customer success story and 3 sites that do it best

How do you write a customer success story that sticks? We examined 23 B2B sites and found 5 common ingredients crafting an engaging case study and 3 sites that do it best.

2017 Website Launch | Looking for a job? IBM’s Watson has one for you.

Applying for a job online is a chore. Searches that bring up useless results. Long registration forms. Antiquated systems. Wouldn’t it be refreshing if careers sites looked for a job for you instead? IBM thought so — then they did something about it.

  • Juniper Networks Redesign

2017 Website Launch | Juniper.net: One step forward, three steps back.

Juniper.net recently unveiled a new site design that is a step forward (or at least sideways) in design but the site’s usability gets knocked back a few steps too.

2017 Index Results

2017 siteIQ Index | Services Marketing | HP, IBM, and Cisco dance to different tunes

HP.com, IBM.com, and Cisco.com waltz into different positions on the Index this year, but they're not the only ones with smooth moves...

2017 siteIQ Index | Product Marketing | IBM, Dell, and HP mix up the rankings

2017's Product Marketing category rankings may sound like the same song, but it's an entirely different dance. The question is who ended up in the top spot and who tumbled down the rankings?

2017 siteIQ Index | HP steals first, Cisco sits at second, and IBM sinks to third

HP.com maneuvered right around Cisco.com and IBM.com to claim the winning chair in 2017. But who is the biggest -- or the most usable? We're glad you asked.

Best Practices

Best Practice | 5 ingredients for an engaging customer success story and 3 sites that do it best

How do you write a customer success story that sticks? We examined 23 B2B sites and found 5 common ingredients crafting an engaging case study and 3 sites that do it best.

2017 Website Launch | Looking for a job? IBM’s Watson has one for you.

Applying for a job online is a chore. Searches that bring up useless results. Long registration forms. Antiquated systems. Wouldn’t it be refreshing if careers sites looked for a job for you instead? IBM thought so — then they did something about it.

Report | How to optimize your Cloud Solutions marketing for B2B buyers

If you are building your organization's Cloud marketing site, you may wonder what type of content you need? What designs work? Who does it best? Fortunately for you, we were curious too.

Most Popular

  • Juniper Networks Redesign

2017 Website Launch | Juniper.net: One step forward, three steps back.

Juniper.net recently unveiled a new site design that is a step forward (or at least sideways) in design but the site’s usability gets knocked back a few steps too.

Usability Report | 116 usability questions you should ask your site (and why)

There’s nothing worse than having all of the answers when you can’t figure out the questions. That’s why we created this handy reference that mirrors what we look for during our usability evaluations.

2015 siteIQ Index | IBM gets the gold, Cisco takes silver, and HP snags the bronze (finally!)

IBM.com, Cisco.com, HP.com hold on to the coveted Top 3 spots in 2015, but three other sites are gearing up to knock them off their golden perches.

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Usability Report | 116 usability questions you should ask your site (and why)

There’s nothing worse than having all of the answers when you can’t figure out the questions. That’s why we created this handy reference that mirrors what we look for during our usability evaluations.

Using PDF’s as Website content—is it ever OK?

Absolutely. Positively. No. Why? Because it is an awful sales practice. Despite my persistent efforts to galvanize a permanent revolt against this bad practice, too many sites still use PDF documents in place of real content.

  • This isn’t your run of the mill hamburger menu. While it looks like your standard fare on the home page, it is actually a horse of a different color.
  • IBM.com combines the classic mega-menu with a hamburger menu to optimal effect. The mega-menu highlights IBM’s solutions while the hamburger menu provides access to the site’s major sections.

Best Practice | How IBM and Adobe make Hamburger Menus work for Enterprise

Using hamburger menus on desktop designs is one of the most hotly contested UX issues these days. But there are enterprise-class sites using hamburger menus with success -- including two of the biggest names in IT.