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Latest Case Studies

Report | How to optimize your Cloud Solutions marketing for B2B buyers

If you are building your organization's Cloud marketing site, you may wonder what type of content you need? What designs work? Who does it best? Fortunately for you, we were curious too.

Usability Report | 116 usability questions you should ask your site (and why)

There’s nothing worse than having all of the answers when you can’t figure out the questions. That’s why we created this handy reference that mirrors what we look for during our usability evaluations.

Best Practice | The 4 steps to effective Cloud marketing and 3 sites that set the standards

Website teams have been kicking the Cloud marketing can around for the better part of a year wondering what does effective Cloud marketing look like? Who does it best? We're glad they asked.

Best Practices

Report | How to optimize your Cloud Solutions marketing for B2B buyers

If you are building your organization's Cloud marketing site, you may wonder what type of content you need? What designs work? Who does it best? Fortunately for you, we were curious too.

Best Practice | The 4 steps to effective Cloud marketing and 3 sites that set the standards

Website teams have been kicking the Cloud marketing can around for the better part of a year wondering what does effective Cloud marketing look like? Who does it best? We're glad they asked.

  • This isn’t your run of the mill hamburger menu. While it looks like your standard fare on the home page, it is actually a horse of a different color.
  • IBM.com combines the classic mega-menu with a hamburger menu to optimal effect. The mega-menu highlights IBM’s solutions while the hamburger menu provides access to the site’s major sections.

Best Practice | How IBM and Adobe make Hamburger Menus work for Enterprise

Using hamburger menus on desktop designs is one of the most hotly contested UX issues these days. But there are enterprise-class sites using hamburger menus with success -- including two of the biggest names in IT.

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Usability Report | 116 usability questions you should ask your site (and why)

There’s nothing worse than having all of the answers when you can’t figure out the questions. That’s why we created this handy reference that mirrors what we look for during our usability evaluations.

The truth about Apple.com

Let’s face it. Everybody loves Apple.com but no other tech company has been able to pull off the same thing with equal panache. The question is, of course, why?

Website Launch: Oracle.com’s “lean forward” playbook emerges

There’s a battle between curb appeal and conversation gearing up -- and the teams that understand the difference will be the winners over the next two years. Right now, Oracle is in the cat bird seat. Here's why.

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Featured Case Studies & Reports

Usability Report | 116 usability questions you should ask your site (and why)

There’s nothing worse than having all of the answers when you can’t figure out the questions. That’s why we created this handy reference that mirrors what we look for during our usability evaluations.

Using PDF’s as Website content—is it ever OK?

Absolutely. Positively. No. Why? Because it is an awful sales practice. Despite my persistent efforts to galvanize a permanent revolt against this bad practice, too many sites still use PDF documents in place of real content.

  • This isn’t your run of the mill hamburger menu. While it looks like your standard fare on the home page, it is actually a horse of a different color.
  • IBM.com combines the classic mega-menu with a hamburger menu to optimal effect. The mega-menu highlights IBM’s solutions while the hamburger menu provides access to the site’s major sections.

Best Practice | How IBM and Adobe make Hamburger Menus work for Enterprise

Using hamburger menus on desktop designs is one of the most hotly contested UX issues these days. But there are enterprise-class sites using hamburger menus with success -- including two of the biggest names in IT.