Website Search
Search engines are much more than a way for your visitors to have a “Hail Mary” moment on your Website. They are your site’s expressways. A place to position your most important products. Lead cranky users to support. An interactive tool that can narrow search results in five seconds flat.
Great search engines get visitors to the right information on the first try. Bad ones create traffic jams. Deliver unmarked off ramps. Support the pogo-sticking Olympics.
Search is all about the details. It takes 17 different options to get visitors started. Another 46 features & capabilities speed them to their destination. Zone-based search engines add another 121 capabilities. Add it up, and there are 191 different pieces and parts to deploy.
That means the devil’s in the details — and we’re here to help.
In this report
This Master Plan deconstructs site-wide and zone-specific search capabilities into their essential parts — and then maps these capabilities against consumer and B2B buyer requirements. A comprehensive catalog of the types of search options, features, and capabilities delivered by the industry’s most skilled Website teams.
Use this Master Plan to:
- Prioritize activities based on real-world, visitor-specific requirements.
- Pinpoint the 191 search engine features & capabilities that are competitive requirements on leading consumer & B2B Websites.
- Identify new search features and requirements including fast and accurate filtering, adaptive search and marketing optimized search behaviors.
- Educate stakeholders and team members to keep them focused on the most important requirements & activities.
- Map your existing search facilities to best practice requirements — and create an incremental improvement plan.
- See your search facilities through your visitor’s eyes using 15 metrics that must be considered during the design and development processes
