Business Communities | No Boundaries
Online communities are the new wild, wild west on the Web. These sites are challenging. Dynamic. Unpredictable. And totally different than anything you’ve ever built.
In this new world with no boundaries or standards, it’s important to have a playbook that illustrates the smartest designs, most important innovations, best practices, and mistakes to avoid.
These case studies focus on these four dynamics. It shows how companies are turning innovative thinking into successful communities. Illustrates how a little ingenuity can turn risks into returns. Prime examples of why forgetting the basics can lead to costly mistakes. Why you might need to leave some of those great ideas on the cutting room floor.
If you are planning your first online community – looking for ways to crack sticky problems on your existing site — or simply need some inspiration about where to go next — this report is a great place to start.
In this report:
- The most effective navigational approaches that ensure your community gets maximum visibility — and the mistakes that will relegate it to online obscurity.
- Why integrated platform architectures work best, the challenges silo platform architectures create, and innovative ways companies are making them work together.
- How to set the right context for users, and common mistakes to avoid.
- Brand and “Idea” communities, who does it best, and how to avoid sending the wrong messages.
- Innovative ways to deliver business networks that will take your communities up a notch.
- How EMC is turning classic customer references and testimonials on their head.
- The best forum design points, approaches and features — and member programs that encourage users to participate.
