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Archive for intel.com

Oracle.com: New game, new rules, new problems

By Marty Gruhn · Comments (6)
Tuesday, August 3rd, 2010

Oracle.com + Sun.com = less than the sum of their parts

Oracle.com has been the big Kahuna in the enterprise software industry for the past couple of years when it finally slipped past IBM’s Software Group site, which has been stuck in idle since early 2008. Then it decided to change the rules of its own game.

In 2009 Oracle bought Sun Microsystems in a quest to graduate into the business of selling hardware, software & services to the enterprise business set. Along with its red, white and black cap and gown, Oracle now gets to compete with the likes of IBM, HP and Dell. The question is, of course, how well does the combined Oracle.com & Sun.com sites perform against competitors that have been marketing & selling complex products online for well over a decade?

The answer is: not very well.

Read More→

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Categories : POV (point of view), Website Rankings
Tags : dell.com, emc.com, hp.com, ibm.com, intel.com, oracle.com, sun.com

Website Rankings: Hits, misses & a little bit more

By Marty Gruhn · Comments (2)
Wednesday, July 7th, 2010

There are plenty of hits and misses on this year’s roster. My favorites are . . .

In my last post, I shared some info about the top five Websites on the siteIQ eBusiness Index. Here’s my interesting surprises and “oops” list:

Symantec.com’s usability ranks second, and the site misses a “Good Practice” rating by a hair.

Juniper.net and Oracle.com complete the usability top five. Of the two, Juniper.net is most likely to move up a slot and knock CA.com off its perch.

Intel.com aced the online recruiting category and is the only four star (the best) in this category. (OK, so most recruiting zones are a big snooze – but we have to give Intel.com chops for its four star performance).

Services marketing continues to be Nortel.com’s claim to fame; HP.com and IBM.com are still second tier contenders.

Juniper.net hits the high note in the communities category – but Cisco.com and Intel.com also operate four star (the best) communities. (This is another way of saying that the new guys are zipping past community pioneers).

If call to action is your bag, look no further than Cisco.com. It is the only call to action “Best Practice” site on the eBusiness Index.

Newegg.com’s e-commerce capabilities puts it with the big boys: Dell.com & HP.com. Newegg ranks third with four stars (the best) and a “Good Practice” nod.

A couple of new entrants on the 2010 eBusiness Index roster did better than expected.

  • Brocade.com and EMC.com rank 7th and 8th on the usability chart – and finish in the middle of the pack when all of the scores are tallied up (EMC.com ranks 12th; Brocade ranks 14th).
  • Among the sites that debuted on the Index in 2010, Deloitte.com and SAS.com turned out to be boat anchors. Deloitte finished dead last – and SAS.com debuted in 17th place (out of 23 Websites).

Related research: The eBusiness Index Report.  If you are a siteIQ client or subscriber, click here.

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Categories : Website Rankings
Tags : brocade, brocade.com, dell, dell.com, deloitte, deloitte.com, hp, hp.com, ibm, ibm.com, intel, intel.com, juniper.net, junper, microsoft, microsoft.com, newegg, newegg.com, nortel, nortel.com, oracle, oracle.com ca.com, sap, sap.com, symantec, symantec.com

Why IBM Software, SAS, EMC, Intel, Brocade & Deloitte made the cut

By Marty Gruhn · Comments (0)
Monday, February 1st, 2010

This week we started our Q1 evaluations of 23 Websites, plus additional sites selected by our clients for comparison.

We’ve mixed up the siteIQ eBusiness Index for 2010. In some cases the decision was based on eliminating Websites that haven’t improved over the past year and don’t provide any good or best practices worth tracking. In other cases, sites have fallen off our list because they don’t exist anymore. That would be EDS.com which was integrated into HP.com — and Sun.com which went off the airwaves last week.

In both cases, these sites are a loss to anyone who cares about good and great practices. Don’t bother to follow them to their new homes. Their presence inside of their new parent’s sites is nothing to write home about.

Here’s some more about the new sites added to our roster – and why we’re singing “auld lang syne” to others. (If you are a siteIQ client you can read more about what we expect from these and other leading sites in 2010 in our new executive brief in the siteIntelligence Research Center). Read More→

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Categories : Branding, Communities, Design, POV (point of view), Strategy, Web 2.0, eSelling
Tags : accenture.com, adobe.com, best practice, brand, brocade.com, Communities, customization, deloitte.com, Design, developer, ebusiness index, ecommerce, eds.com, emc.com, good practice, hp.com, ibm global services, ibm software group, intel.com, Marketing, Navigation, sas.com, Search, Strategy, sun.com, Web 2.0, website design, website rankings

Intel.com delivers a stunning new product marketing best practice

By Marty Gruhn · Comments (0)
Thursday, May 22nd, 2008

If you haven’t already noticed, the past two months have been notable for sites upping the community and audiencing antes—and finding new and innovative ways to communicate with users. We’re speaking, of course, about HP.com’s new home page which launched last month.  Now you can add Intel.com to the list.

The new Intel.com allows visitors to navigate into the site using task-based Work and Play metaphors.

The new Intel.com allows visitors to navigate into the site using task-based Work and Play metaphors.

The new Intel.com allows visitors to navigate into the site using task-based Work and Play metaphors. Like HP.com, it’s pretty hard to miss the new Intel.com. The changes start with a brand new global page that brings a couple of new wrinkles to the party. Unlike other global home pages that provide a list of country links, Intel.com allows visitors to select their country location and instantly navigate into different parts of the Intel site. Here, Intel.com uses a combined task & audiencing metaphor: Work (read: business), Play (read: consumer and gamers) and About Intel (read: corporate info). Interactive fly-outs provide snippets about what’s in each zone. Add the classic links at the bottom of the page, plus a few others (jobs, RSS, investor relations, press), and you have a simple & easy to use global front door.

The Play Zone Delivers a Marketing Tour de Force

Once inside the site, it’s pretty obvious that the centerpiece of this update is Intel.com’s new “Play” zone, which is optimized for consumers. Read More→

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Categories : Design
Tags : best practice, consumer, intel.com, product marketing, small business, Web 2.0, website design

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  • Just reviewed HP.com's new networking zone & social media behaviors: How Twitter can ruin a marketing campaign http://bit.ly/9kqMEh about 20 hours ago from web
  • I love sales forces. They create the rules and then complain about the results http://bit.ly/aJvvSG 07:24:22 PM August 31, 2010 from web

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