This case study announces 2013’s leaders, laggers — and fast movers in the Online Support category.
eCommerce Rankings | Our 2013 Home/Home Office entrants make an ecommerce splash that upsets all the rankings
Usability reviews focus on the site’s site-wide calls to action; ecommerce navigation and click stream logic; and how effectively the site defines the purchase process. This case study announces 2013’s leaders, laggers — and fast movers in the eCommerce category.
This case study announces 2013’s leaders, laggers — and fast movers in the Call to Action category.
Channel/Partner Marketing Rankings | Oracle.com’s investment pays off, IBM.com shares the wealth, and CA.com gets the gold
Websites are an excellent platform to engage with channel & alliance partners and resellers. Most channel zones (partner, reseller, alliances) must do triple duty.
Best-in-class Websites build their industry-specific zones around a common set of content and features that ensure a consistent user experience across zones—and augment these resources with content & features that are unique to the target industry.
Services Marketing Rankings | CA.com and HP.com make huge plays — and steal first place from IBM.com
World-class services marketing requires the Website to start the dialog with the customer’s problem or issue and present services as a solution to the problem. Smart organizations extend this marketing architecture by providing a wealth of content that illustrates the organization’s credentials and forward-thinking expertise.