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Archive for emc.com

Oracle.com: New game, new rules, new problems

By Marty Gruhn · Comments (6)
Tuesday, August 3rd, 2010

Oracle.com + Sun.com = less than the sum of their parts

Oracle.com has been the big Kahuna in the enterprise software industry for the past couple of years when it finally slipped past IBM’s Software Group site, which has been stuck in idle since early 2008. Then it decided to change the rules of its own game.

In 2009 Oracle bought Sun Microsystems in a quest to graduate into the business of selling hardware, software & services to the enterprise business set. Along with its red, white and black cap and gown, Oracle now gets to compete with the likes of IBM, HP and Dell. The question is, of course, how well does the combined Oracle.com & Sun.com sites perform against competitors that have been marketing & selling complex products online for well over a decade?

The answer is: not very well.

Read More→

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Categories : POV (point of view), Website Rankings
Tags : dell.com, emc.com, hp.com, ibm.com, intel.com, oracle.com, sun.com

Mega and Fat Become the Fashions of the Day

By Marty Gruhn · Comments (2)
Wednesday, February 10th, 2010

Click on this graph to see a lightbox of all best practices in this post

Five Websites are setting the pace

It’s interesting how something starts to hit a tipping point on the IT Web. Mega-menus are one of these designs – and fat footers aren’t far behind them.

In the mega-menu race, there are two main strategies in play, and some good and best practices worth considering.

On the strategy side, we have two basic approaches in evidence these days: mega-menus targeted at straight navigation – and those that add product marketing, corporate marketing and call to action dimensions.  In every case, there are great examples of both approaches on the IT Web.  Here’s some places to start: Read More→

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Categories : Design, Navigation, Usability, Web 2.0
Tags : brocade.com, dell.com, Design, emc.com, fat footer, hp.com, insight.com, juniper.net, mega-menu, microsoft.com, Navigation, newegg.com, novell.com, Usability, Web 2.0

Why IBM Software, SAS, EMC, Intel, Brocade & Deloitte made the cut

By Marty Gruhn · Comments (0)
Monday, February 1st, 2010

This week we started our Q1 evaluations of 23 Websites, plus additional sites selected by our clients for comparison.

We’ve mixed up the siteIQ eBusiness Index for 2010. In some cases the decision was based on eliminating Websites that haven’t improved over the past year and don’t provide any good or best practices worth tracking. In other cases, sites have fallen off our list because they don’t exist anymore. That would be EDS.com which was integrated into HP.com — and Sun.com which went off the airwaves last week.

In both cases, these sites are a loss to anyone who cares about good and great practices. Don’t bother to follow them to their new homes. Their presence inside of their new parent’s sites is nothing to write home about.

Here’s some more about the new sites added to our roster – and why we’re singing “auld lang syne” to others. (If you are a siteIQ client you can read more about what we expect from these and other leading sites in 2010 in our new executive brief in the siteIntelligence Research Center). Read More→

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Categories : Branding, Communities, Design, POV (point of view), Strategy, Web 2.0, eSelling
Tags : accenture.com, adobe.com, best practice, brand, brocade.com, Communities, customization, deloitte.com, Design, developer, ebusiness index, ecommerce, eds.com, emc.com, good practice, hp.com, ibm global services, ibm software group, intel.com, Marketing, Navigation, sas.com, Search, Strategy, sun.com, Web 2.0, website design, website rankings

What we learned while lurking on leading communities

By Marty Gruhn · Comments (1)
Friday, July 24th, 2009

Although evaluating 10 leading IT communities based on 490 criteria was a bit of a slog (and pencils out to looking for and scoring 4,900 types of content, features and capabilities, plus another 320 usability metrics), we did have some fun during the process.  While Kenna did the deep diving wearing her “power user” hat, I took a tour through every community with my “lurker beanie” on. The point of the exercise was to see how these communities look to visitors who are looking around to see if they want to join the party versus what’s actually delivered once you’ve married into the family.

It was a bit of a lark, to be sure. And like many of our larks, it delivered some interesting results.

lurker2To see why, take a peek at this graph that illustrates how the communities operated by seven leading IT companies fare based on 32 usability metrics.

First, the good news. SAP and Citrix deliver pretty much what is expected. The bad news for Citrix is that, at a 54% usability score, its community doesn’t look very usable – and it isn’t. At the other end of the spectrum, SAP’s communities appear to be the most usable – and (dismal look and feel aside) they are.

Next, let’s look at the sites that exceeded expectations. That would be Dell. My tour of the community delivered Dell an average 69.1% usability score. At 70.8%, Kenna’s power drive says that Dell’s communities actually deliver slightly more than expected.

This leaves us with the communities that are like an unfortunate blind date. Among these, EMC and Oracle fared worst.

My tour of EMC’s communities delivered good, but not great, usability results (62.4%), but Kenna’s deep dive shows that once you get past the flash, this community is almost unusable.

Oracle also seemed to be a reasonably usable venue if you are just lurking around, and my usability scores averaged out to 60.8%. By the time Kenna finished rambling through the site’s inconsistent behaviors and technical problems, she thought 54% was a gift.

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Comments (1)
Categories : Communities, Design, POV (point of view), Web 2.0, Website Rankings
Tags : best practices, citrix.com, dell.com, emc.com, online communities, oracle.com, sap.com, sun.com, symantec.com, Usability

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