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Archive for best practice

Lead generation. How to build a better mouse trap.

By Marty Gruhn · Comments (0)
Monday, August 30th, 2010

Most companies need to rethink their online price & lead generation strategies. Ignoring the sales force is the first step.

I can’t quite figure out why so many companies avoid putting prices on their Website. Actually, I do know. The company’s sales force wants to embargo product prices to force Web visitors to fill out that pesky contact form or engage in an online sales chat. This, they say, allows them to sell the product’s value and benefits, and work around the product’s price.

This is a big mistake. Here’s three reasons why.

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Categories : Marketing, POV (point of view), Strategy, eSelling
Tags : best practice, ecommerce, eSelling, lead generation, Marketing, product marketing

Cisco.com launches drop down mega menus & fat footers

By Marty Gruhn · Comments (10)
Friday, April 2nd, 2010
Cisco.com Mega Menus

Click on this graph to see a lightbox of all best practices

Innovative twists on an emerging trend

Cisco.com launched its new mega menu and fat footer designs this morning.

Its entry into these design arenas pushes both approaches well past the innovation point and on the way to becoming a competitive requirement. In other words, if mega and fat aren’t on your plan for next year, it’s time to get them on the list.

Of the two, fat footers are the closest to a tipping point, and are a great place to put all of those “must have but no room” links that stakeholders clamber to have on the home page. Mega menu adoption rates are slightly behind, but heading for a tipping point over the next 12 months. They are powerful navigation and marketing real estate for the companies that know how to use them. Read More→

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Categories : Design, Navigation, Website Launches
Tags : best practice, cisco.com, Design, launch, Navigation, Usability, website design

Why IBM Software, SAS, EMC, Intel, Brocade & Deloitte made the cut

By Marty Gruhn · Comments (0)
Monday, February 1st, 2010

This week we started our Q1 evaluations of 23 Websites, plus additional sites selected by our clients for comparison.

We’ve mixed up the siteIQ eBusiness Index for 2010. In some cases the decision was based on eliminating Websites that haven’t improved over the past year and don’t provide any good or best practices worth tracking. In other cases, sites have fallen off our list because they don’t exist anymore. That would be EDS.com which was integrated into HP.com — and Sun.com which went off the airwaves last week.

In both cases, these sites are a loss to anyone who cares about good and great practices. Don’t bother to follow them to their new homes. Their presence inside of their new parent’s sites is nothing to write home about.

Here’s some more about the new sites added to our roster – and why we’re singing “auld lang syne” to others. (If you are a siteIQ client you can read more about what we expect from these and other leading sites in 2010 in our new executive brief in the siteIntelligence Research Center). Read More→

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Categories : Branding, Communities, Design, POV (point of view), Strategy, Web 2.0, eSelling
Tags : accenture.com, adobe.com, best practice, brand, brocade.com, Communities, customization, deloitte.com, Design, developer, ebusiness index, ecommerce, eds.com, emc.com, good practice, hp.com, ibm global services, ibm software group, intel.com, Marketing, Navigation, sas.com, Search, Strategy, sun.com, Web 2.0, website design, website rankings

No way to run a railroad

By Marty Gruhn · Comments (4)
Thursday, October 29th, 2009

Your Website can provide competitors a clear view into what your company really values and how your Website is funded. Here’s why.

We’ve been working on client reports this week, and I had a chance to look at some interesting graphs that map out how leading Websites have performed against our benchmarks over time. Among other things, these graphs show us where Web teams are focusing their efforts and are changing (or trying to change) the rules of the game. They are also a very useful early warning system that allows us to pinpoint important industry trends and where companies are focusing their Website investments.

But this time one graph stopped me in my tracks. Rather than displaying the undulating trends we normally see, this company’s graph looks like an EKG readout.  Scores peak as new capabilities are added, decline when they are pulled, and then flat line for 6 months or more.  The overall impression is a site that can’t seem to find its strategic way — or its operating mojo for that matter.

dell trends 1

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Categories : Branding, POV (point of view), Strategy, Website Rankings, eSelling
Tags : best practice, brand, budget, corporate marketing, dell.com, ebusiness index, eSelling, good practice, ibm.com, investment, Strategy, training, website rankings, website trend

Why Sun.com (still) aces the search best practice category

By Nicole Wallens · Comments (0)
Sunday, January 18th, 2009

I’m always getting questions about which site has the best search capabilities in the IT industry.  For my money, the answer is Sun.com. Here’s why.

Sun's redesigned search pages still deliver an industry best practice. Detailed content category, type, format and language filters make navigating results a snap

Sun's redesigned search pages still deliver an industry best practice. Detailed content category, type, format and language filters make navigating results a snap

Sun.com’s search design is very effective for delivering mountains of organized and logical search results because it sorts and presents information  based on common categories as well as resource type or affiliation.  Each category-specific page clearly indicates the number of results found within the category — and each list opens to display additional subcategories.

The “Search Help” link leads to useful, instructive information that is designed to help visitors construct a search that will yield the most relevant results. This page also includes several search hints designed to assist visitors in entering the most accurate key words or phrases that will yield the results they require.

Best of all, Sun.com offers an advanced site search feature under the “More Options” link that provides users with some truly unique capabilities. Users can specify that returned pages meet specific file format criteria (.PDF, XML, Text, HTML), and can also specify content written in up to 13 different languages.

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Categories : Search
Tags : best practice, Search, sun.com
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  • Just reviewed HP.com's new networking zone & social media behaviors: How Twitter can ruin a marketing campaign http://bit.ly/9kqMEh about 21 hours ago from web
  • I love sales forces. They create the rules and then complain about the results http://bit.ly/aJvvSG 07:24:22 PM August 31, 2010 from web

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Websites are built to sell. Products. Services. Opinions. Access. Most companies use their Website to inform & engage. But smart companies see them in a totally different light. For these organizations, their Website is the most invaluable salesperson on their team. The question is: What roll does your Website play in your selling process?

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