5 lessons from Apple.com’s “now you see it, now you don’t” launch

There’s nothing like a bevy of new products to bring out Apple.com’s glitz and glamour gene — and the recent iPhone and iWatch launches are no exception. Here’s 4 moments of brilliance from Apple.com’s play book.

The truth about Apple.com

Let’s face it. Everybody loves Apple.com but no other tech company has been able to pull off the same thing with equal panache. The question is, of course, why?

2014 Index Preview | Business Software & Services | Why Adobe has the best shot at acing the Index

Will business software teams find new Website designs more usable or will standing pat keep them competitive? That's up to Adobe and Symantec.

Moment of Brilliance: How Adobe.com & IBM.com make the right emotional connections with B2B buyers

Emotion plays a bigger role in B2B purchases than those of B2C buyers. Risk and reputation are the primary drivers.

Website Design: 8 sites that get it — and 6 sites that don’t

I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality time on 17 major sites on our eBusiness Index. Turns out it’s playing out in four ways.

3 ways Symantec, Cisco, Dell, Oracle, and IBM.com create world-class call to action

When we rolled up the numbers from our latest eBusiness Index evaluations, Symantec, Cisco, Dell, Oracle, and IBM were all at the top of the call to action heap. What are these sites doing that the rest of us have missed?

Support Rankings | IBM.com is number one, but Dell takes 2nd and 3rd

This case study announces 2013’s leaders, laggers — and fast movers in the Online Support category.

eCommerce Rankings | Our 2013 Home/Home Office entrants make an ecommerce splash that upsets all the rankings

Usability reviews focus on the site’s site-wide calls to action; ecommerce navigation and click stream logic; and how effectively the site defines the purchase process. This case study announces 2013’s leaders, laggers — and fast movers in the eCommerce category.

Call to Action Rankings | Symantec, HP (H/O), Dell, IBM, and Cisco take Best Practice gold

This case study announces 2013’s leaders, laggers — and fast movers in the Call to Action category.

Channel/Partner Marketing Rankings | Oracle.com’s investment pays off, IBM.com shares the wealth, and CA.com gets the gold

Websites are an excellent platform to engage with channel & alliance partners and resellers. Most channel zones (partner, reseller, alliances) must do triple duty.