I’ve just finished an in-depth review of the Q4 2007 scores received by the professional services Websites on the siteIQ eBusiness Index (Accenture.com, EDS.com, Capgemini.com & IBM Global Services zone) – and it’s becoming clear that Web 2.0 is finally starting to take its toll on this industry segment. Although a rash of new video assets are notable on these sites, usability scores linked to these sites’ design & navigation are starting to slide. It’s a perceptive issue, to be sure, but one that illustrates that Web 2.0-centric behaviors observed at other IT sites (such as Cisco.com) are starting to set user expectations across the board. One look at these sites’ Web 2.0 behaviors underscores that these companies need to get a Web 2.0 strategy in place – and fast.

IBM Global Services got clobbered by siteIQ evaluators for an unruly site that makes it difficult for potential buyers to decipher one service offering from another.

Web 2.0 aside, other interesting findings jumped out this quarter.

IBM Global Services got clobbered by siteIQ evaluators for an unruly site that makes it difficult for potential buyers to decipher one service offering from another. As our senior evaluator Jeff Gaff aptly put it “eventually one can locate information, but it takes a bit of shuffling. Everything bounces back and forth so much that it becomes quite easy to get lost.” One of the culprits here appears to be the seemingly endless confusion between various services entities. In other words, building a site around organizational structures is still the fastest way to confuse and befuddle potential buyers.

In its final showing on the siteIQ eBusiness Index, Read More→