Leaders & Laggers | eSelling & eCommerce

The industry’s most successful Websites proactively encourage visitors to take the next steps toward purchasing a product or service. These steps include (but are certainly not limited to) contacting sales to place an order, requesting more information by completing a form or engaging in an online chat, ordering online, or finding a reseller through the site.

siteIQ evaluations track and measure over 100 call-to-action and ecommerce features and capabilities deployed by leading IT Websites. Based on our recent evaluations, the best and worst performers in the eSelling & eCommerce category are:

siteIQ benchmarks measure two selling-related dynamics. eSelling, which engages prospects on the site, and ecommerce which moves them to the check out counter. In the eSelling category, four sites stand out as the industry’s 5 star performers: Sun.com, IBM.com, IBM Global Services, and Cisco.com. All of these sites hit 100% of the criteria on our benchmarks and rank as highly usable Websites. Symantec.com ranks fifth (up from 7th a year ago) and heads our list of four star Websites.

When ecommerce is the issue, NewEgg.com, Dell.com, and HP.com emerge as the 5 star ecommerce powerhouses on the IT Web. Since Dell.com & NewEgg.com also top the usability & effectiveness list, the conclusion is obvious. If you want to develop a world class commerce presence, Dell.com and NewEgg.com are the sites to emulate.

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