Leader & Laggers | Website Basics

A world-class Website design supports a variety of objectives. It establishes a high quality corporate image that promotes the company as a provider of high quality products and services. Uncluttered page layouts and clear visual references allow visitors to identify needs and move deeper into the site. New or unique promotions engage the visitor, and contact information is persistently placed so buyers can interact with the company.  

These and other objectives are evaluated and measured during the design phase of each siteIQ evaluation. Based on our recent evaluations, the best and worst performers in the Website basics category are:

They are not very sexy, but a Website’s basic design elements are the cornerstone of a well-crafted Website. When our benchmark scores are tallied, four sites stand out as five-star performers in their industry segments: IBM.com, Sun.com, Accenture.com, and IBM.com’s Global Services zone. Cisco.com ranks fifth with a four star rating and enjoys clear leadership over other network systems Websites. As a group, reseller sites (CDW.com, NewEgg.com and Insight.com) are the industry’s clear laggers. In other words, if you are looking for sites that have a solid grasp of the basics, these sites aren’t the place to start.

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