One of the things I like most about Apple.com is its subtlety. The times when you are out there minding your own business and end up stumbling across something that’s more than the sum of its parts. Apple.com’s buyer communities are a great example.
Nearly two-thirds (65%) of organizations engage in online communities operated by companies that sell them computer hardware, software and services. That means you need to pay attention to your communities. And this report is a great place to start.
Dell.com’s registration hints and help are good practices worth a closer look. This module delivers clear instructions about how to create a new Dell account — and a well-placed link to a nicely crafted registration “how to” guide.
Usability | How attention to detail gives Norton’s communities the usability crown–and hands McAfee’s their head
When it comes to audience communities, Symantec Norton is four leaps ahead of McAfee.com in both usability and available resources.
IBM’s “Communities” zone may host the largest number of communities — and be pushing the boundaries of “true” community content through member-defined navigation — but at the end of the day, it all comes down to conventions, expectations, and a lack of standards.
In this Executive Brief, the study’s manager, Kenna Dian, identifies four ways to achieve success and some important mistakes to avoid.
It is best to have public support forums that are positioned as a way for customers to help the company build better products — and encourage communities — than to create a deafening silence that allows prospects to fill in the wrong blanks. This, of course, leads one (or at least me) to ponder why a company would hide its forums behind the proverbial firewall when the industry convention is to allow visitors to freely peruse support forum entries.