Marty Gruhn
General Manager
Marty focuses on the issues critical to senior managers and executives. How their Websites rank compared to the competition. What they need to do to establish a leadership position. Emerging requirements that are changing visitor behaviors and expectations. The real role of new innovations, and when to deploy them. New strategies and gambits that are changing the rules of competition.
I focus on strategy and competitive gambits . . . and how the Web changes business, marketing, and selling models.
My job is to connect the dots. To identify the companies that are changing the rules of competition on the Web. Track when innovations hit the tipping point. Constantly scan the horizon to pinpoint new strategies and capabilities that will change the rules of the game next year.
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Kenna Dian
Director, Best Practices Case Studies
Kenna focuses on Website best practices, and shows Web teams how to tap into — and learn from — companies building the most effective and usable sites on the Web. State of the art designs, click streams, and behaviors. Product, services, & solutions marketing best practices. Advanced search and navigation techniques. Support and training zones that set the standards. Web 2.0, Web 3.0, and social media best practices.
I focus on best practices – and show our clients how leading Web teams deliver world-class user experiences.
My job is to find best practices and illustrate why they work. How the smartest Web teams innovate – and solve common problems. How leaders put the right pieces together to perfect effect.
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Nicole Wallens
Director, Website & Competitive Metrics
Nicole focuses on transforming siteIQ’s in-depth Website evaluations into actionable results. Precise competitive comparisons pinpoint real strengths and challenges. Performance trends identify where Websites are gaining or losing ground. Metrics guide budget and investment decisions — and provide the proof points that these investments pay off.
I focus on Website evaluation scores and metrics – and identify which Websites have the competitive advantage on the Web.
My job is to compare Websites based on thousands of metrics. To pinpoint how our client’s sites compare to key competitors. To identify their usability strengths and challenges. To illustrate where they are gaining and losing ground on the Web.
