“Most companies launch their communities based on a ‘Field of Dreams’ strategy: If we build it, they will come. Users may come, but it’s likely they won’t have a clue that you are playing baseball.” Online Communities | Look Before You Leap
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Online Communities | Look Before You Leap

Online communities are the key trend for 2010 — but following this path is more risky than most companies think. For starters, companies are over estimating the real allure of expensive brand and social media marketing communities — and underestimating their costs and complexity.

In our new report, Online Communities: Look Before You Leap, we deliver an in-depth look at the moments of brilliance and massive mis-steps made by IT companies leading the community charge — including Dell, IBM, HP, Oracle, Intel, SAP, and Symantec. Learn more >

Inside Track | No nonsense opinions about IT Website best & worst practices

The Baby and the Bathwater | In July I shared some thoughts about the likely impact of Oracle’s acquisition of Sun Microsystems from a Website perspective — plus a couple of suggestions from the peanut gallery.
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Online Communities: Fasten Your Seatbelts | Recently, I presented how we’re defining Web 2.0, Web 3.0 and communities to several clients, including our POV on their futures in 2010. It’s interesting that these three areas are finally moving beyond all the hype... More >>